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BRAND STORE

THIS IS SMT

Welcome to SMT's Brand Store. SMT's brand is most effective when executed cohesively across the company. As the brand evolves, so will the content of this site.

 

The brand identity graphics in this guide are registered trademarks of SMT and should only be used as described. Do not dilute them through substitution or revision, or alter them in any way.

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CONTENTS

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Logos

Logo Usage

Typography

Colors

Products

Templates

Digital

  Presentations

  Video Library

  Wallpaper

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LOGOS

SMT LOGO

The primary SMT logo is horizontal with our tagline. The vertical version is only to be used in situations where space or layout doesn't allow for the horizontal version. 

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CREATIVE STUDIO LOGO

The SMT Creative Studio logo is to be used following the same rules as the SMT logo.

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OTHER LOGO VERSIONS

In addition to the full-color versions of our SMT and SMT Creative Studio logos, we have flat, and one-color (knockout) versions. Always consult SMT Marketing to assist in using any logos.

DOWNLOADS

Here you can download all logos in the different formats and file types.

 
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LOGO USAGE

SAFE SPACE AROUND THE LOGO

Safe space is dictated by the size of the center white diamond.

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MINIMUM SIZE LOGO WITH TAGLINE

To ensure legibility, the height of the eyemark should never be smaller than 1 inch (280 pixels). In exceptional circumstances when the eyemark has to be used smaller than 1 inch, remove the tagline.

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TYPOGRAPHY

For internal and technical documents, the Calibri font family is our safe font. This is to be used as our primary font. 

For our Marketing and Creative materials, the Roboto font family should be used. To install the Roboto fonts, please click here

HEADLINE

Lorem ipsum dolor sit amet.

Roboto Black

SUBHEAD

Lorem ipsum dolor sit amet. incididunt ut labore et.

Roboto Medium

BODY

Lorem ipsum dolor sit amet. incididunt ut labore et dolore magna aliqua.

Roboto Light

 
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COLORS

PRIMARY

#6EBE48

R110 G190 B72

C61 M0 Y97 K0

SECONDARY

#0F660D

R15 G102 B13

C87 M34 Y100 K28

#191919

R25 G25 B25

C73 M67 Y65 K79

#5B5B5B

R91 G91 B91

C62 M54 Y53 K27

#BCBCBC

R188 G188 B188

C27 M21 Y22 K0

#EEEEEE

R238 G238 B238

CMYK0

ACCENT

#696EC7

R105 G110 B199

C65 M61 YK0

#3F3996

R63 G57 B150

C91 M93 YK0

 
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SMT PRODUCTS

Autograph

Clockeye

COMMANDf/x

Data Matrix Switchboard

DMX Switchboard

FIELDf/x

GhostCar

GOTO

HITf/x

Iso Track

LAP Track

MOM

n+1

OASIS

PITCHf/x

Punch DMX

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PuttVision

RACEf/x

SMART

SMART-HD

SMT

SMT   (logo)

SMT-Optics

SPORTBUG

SportsCG

SportsMEDIA

Sportvision

The Yellow First Down Line Company

V-FAB

Visual Data Intelligence

Visual Intelligence

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ARMED™

Changing the Game™

Eden™

GolfX™

ROOSTER™

SMACK™

TennX™

The Yellow 1st Down Line Company™

The Yellow Line Company™

TruView™

TruVUE™

Virtual Fans and Brands™

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TRADEMARKS (REGISTERED AND PENDING)

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ACRONYMS

  • DMX: Data Matrix Switchboard

  • EDGE: Enhanced Data and Graphics Engine

  • GOTO: Giant On-air Talent-Operated

  • MOM: Medical Online Monitoring

  • OASIS: Organization of Asynchronous Sports Information Subsystems

  • OPTICS: Optimal PPT Television Integration and Control Solution

  • PPT: Puck and Player Tracking

  • ROOSTER: Remote Optics Operator Staffing Technology for Eliminating Risk

  • SMART: SportsMedia Augmented Reality Technology

  • SMT: SportsMedia Technology

  • POP: Philosophy of Organization for Presentation 

  • V-FAB: Virtual Fans, Ads and Brands

  • VAR: Video Assistant Referee

  • VOL: Virtual Offside Lines

 
 
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DIGITAL

PRESENTATIONS

Our quick access link to all marketing and sales collateral is: info.smt.com

VIDEO LIBRARY

Our SMT Marketing Vimeo page can be found here: vimeo.com/smtmarketing

 

These are our current highlight reels:

DESKTOP WALLPAPER

We have designed location-specific desktop wallpaper for DUR, JAX, FRE and MUN available in multiple screen resolutions. All machines out in the field are required to have this set as the background.

 

Click to download:

 

NEED HELP?

For branding assistance, presentation requests, etc.,

CONTACT MARKETING