SMT CAPABILITIES

PRESENTATION TO XFL

CHANGING THE GAME

SMT serves the sports industry with innovative, award-winning technology for events, broadcasts and livestreams with a focus on real-time data collection, integration and visualization. With more than three decades of developing best-in-class solutions, SMT is an unsurpassed leader in sports technology.

36

YEARS

60

SPORTS

70

PATENTS

20K

ANNUAL EVENTS

220

CLIENTS

36

EMMY AWARDS

Culture of Innovation

Clients and Partners

Over 200 clients entrust us with their most valuable assets: their fans.

SMT’s OASIS Approach:
an organizing philosophy and a data platform

SMT’s 35 years of experience touching every aspect of the live sports industry from live sports television, to live sports in-venue presentation, to live sports production, to live sports fan engagement, to live sports promotion, to live sports digital presentation, to live sports league management has led SMT to create a powerful organizing philosophy called OASIS and a powerful data management system called the OASIS Platform.

OASIS as an organizing philosophy views the data landscape of a sports league in three (3) and only three (3) layers:

Level 0 – all subsystems that create data or video

Level 1 – the central hub that absorbs, collates, synchronizes, organizes, expands, and distributes all

Level 0 data via push and query API’s

Level 2 – all subsystems that consume, present, or use the data

OASIS’ organizing philosophy defines a simple, intuitive, approach to a sports leagues’ data governance and data management but requires a highly-disciplined central authority to maintain the proper separation of the layers and to maintain functional independence between layers for a sports league to gain the full benefits of the OASIS organizing philosophy.

OASIS is agnostic as to whether there are multiple individual vendors supplying the various subsystems at Level 0 or Level 2, or whether there is just one vendor supplying all subsystems at Level 0 or all subsystems at Level 2. The OASIS organizing philosophy ensures all subsystem suppliers maintain functional independence, communicate cleanly to others, and receive the full benefit of their participation. In short, OASIS ensures all vendors play nice in the sandbox for the benefit of the league.

As a product, the OASIS Platform is a highly-integrated, multi-venue, time-synchronized, multi-level, data/video management system that SMT architected, designed and created to provide professional sports leagues, like the XFL, with a centrally-controlled and league-controlled platform to organize, maintain, administer, and manage all phases of the league’s data creation, data distribution, data visualization, and data monetization.

An SMT OASIS Platform implementation for the XFL would include:

Organizing and synchronizing live XFL stats, scoring and tracking systems;
Creating new and advanced XFL stats via an Eventing Intelligence Engine;
Providing XFL commentators with live-updating in-game XFL information;
Providing the XFL with the ability to centrally control which XFL Partner receives what XFL data feed via the XFL’s administration and assignment of micro-authenticated user credentials which gate and control each XFL Partners’ access to the library of OASIS APIs;
Supplying XFL broadcasters with live data for their graphics display systems and for XFL broadcasters virtual graphics enhancements; and
Supporting a myriad in-game XFL betting markets and supplying real-time, robust gaming feeds to XFL gaming partners.

In the video that follows, you will see how all the information from the OASIS Platform comes to life for the NHL. The OASIS “Quad Split” video has four components:

Upper right quadrant: Our tracking video allows the user to see that all players and the puck are being properly tracked and tagged.
Lower right quadrant: One of two multipurpose and interactive portions of the video controller allows the user to see (and change between) various screens including:
- The graphical interface screen where operators can insert virtual elements in real time;
- A Commentator Information Screen (CIS);
- A data analysis screen that confirms the system is receiving data as planned and measures the real-time quality of the data being received against agreed-to protocols;
- An eventing screen that recognizes data and newly created events as they occur; and
- A script editor that allows the operator to change instructions to the system for insertion of virtual elements and/or pre-programmed instant replay scripts.
Lower left quadrant: This quadrant is similar to the lower right hand quadrant in that it allows the operator to toggle between screens. This video clip demonstrates the real-time generation of automated events being created through the OASIS Platform’s live eventing engine.
Upper left quadrant: Displays the real-time output of the system; this output will be highlighted in future videos showing the application.

Our Technology

Craft the story of your game by choosing from live and historical data and statistics, social media feeds, video and telemetry, all integrated into compelling graphics for display on video boards, scoreboards, and screens of all kinds.

Our Services

SMT's broadcast and event specialists take pride in helping our clients turn their visions into reality. From site review to choosing our most impactful solutions and on-site set-up and operation, SMT is devoted to our clients’ success every step of the way.

LIVE SPORTS ON SITE AND BROADCAST ENHANCEMENTS

SMT provides its sports clients with effective on-site and broadcast data visualization and storytelling tools. Below is an overview and brief description of our most prominent products and services.

Scoring, Statistical & Event Administration Systems

Having designed and developed the official timing, scoring and administration systems for multiple leagues and events, SMT understands the complexities of live events and the significance of effective real-time data presentation.

SMT scoring systems integrate both manual and automated data capture technologies and include systems that generate official statistics and analytics. These systems also deliver content via broadcast and onsite video displays graphics, and to various digital platforms (mobile, web and information systems) that provide real-time, historical and year-to-date historical data and comparisons for the media.

SMT’s event administration systems include a variety of applications to assist event organizers with the management of major sports events. They include, for example, sophisticated scheduling and prize money systems as well as athlete registration systems and PISA (Press Information System Application), used at Wimbledon to schedule athlete interviews for media. SMT can provide various examples of how it has assisted event organizers with this technology and expertise.

Tracking and Telemetry

From NASCAR to the NFL, SMT’s tracking technologies help tell stories through data visualizations via the four key forms of sports tracking technology (optical, GPS, infrared (IR), and ultra-wideband (UWB)/RFID).

SMT assists Major League Baseball, Minor League baseball and the PGA Tour with our optical tracking technology. We use computer vision to track baseballs and golf balls to within a pixel or better accuracy. SMT has tracked over 10 million pitches in baseball as well as all of the approach shots for every PGA Tour event. For NFL broadcasts, SMT’s CameraTracker provides an optical data tracking system on an aerial broadcast camera to insert live 3D virtual graphics onto the playing field. SMT’s Next Gen Tele auto render system brings impactful value with storytelling tools that show fans the route variations as plays develop.

SMT captures a plethora of GPS-generated information for motorsports, including telemetry data (speed, throttle, brakes, gears, and RPM), positioning data and camera data. The data is used to create a real-time digital record of the race that is dispersed to various systems that feed on-air graphics.

SMT’s Puck and Player Tracking technology for the NHL is based on infrared technology. We place sensors in the back collar of the player uniforms as well as sensors inside the puck to track accurately within an inch.

The Professional Fighters League (PFL) uses our Ultra-Wide Band/RFID technology to help determine punch speeds of their fighters which is then visualized throughout the fight as graphical insertions to help augment the broadcaster's storytelling efforts.

Graphics Integration

SMT’s in-house design entity, SMT Creative Studio, specializes in the creation and implementation of compelling content presentation for the on and off-site audiences, including video displays, broadcast and digital platforms. These state-of-the-art graphics presentations include real-time 2D/3D HD animations, virtual and augmented reality graphics. Our graphic content production capability ranges from the latest render and animation systems to systems that deliver content for perimeter displays and broadcast clock-and-score bugs. In addition, SMT provides customized channels that integrate directly into existing tournament CCTV systems.

Products

Branding and Graphic Design
Television Interface
SportsCG Graphics Platform
Tickers/Crawls
Real-time 2D/3D Animation
Virtual Graphics
Next Generation Statistics

SMT offers an unparalleled, intuitive workflow for seamless graphics integration. With the OASIS Platform and SportsCG graphics publishing system, SMT offers an unmatched turnkey approach to graphics for clients such as the Masters Tournament, Wimbledon, Roland Garros, the China Open, MLS and PFL.

Screen Shot 2021-02-22 at 10.29.57 AM.pn

PFL Sponsor Stats Graphic

Screen Shot 2021-04-06 at 3.44.04 PM.png

NHL OPTICS Graphics

Screen Shot 2021-04-06 at 3.41.45 PM.png

NASCAR Race Crawl with Telemetry

Screen Shot 2021-04-06 at 10.51.22 PM.pn

NBC NFL SportsCG

Virtual Insertion

SMT’s powerful, real-time virtual insertion platforms are custom designed for sporting events, newscasts, award ceremonies and concerts. Broadcasters worldwide use SMT’s 2D and 3D virtual graphics to help viewers focus on key plays and statistics, to insert targeted virtual ads or to create dramatic and compelling visuals. SMT’s Virtual Fans, Ads and Brands (V-FAB) system infuses broadcasts with the high energy of virtual fans in the stands, while empowering sponsors and advertisers with in-game, geographically targeted virtual ads and messaging.

Hockey Virtual

Shift Time Disk Puck Trail VFXControl.pn

Hockey Virtual User Interface

Yellow First Down Line

Yellow First Down Line User Interface

NASCAR Pointers

NASCAR Pointers User Interface

Virtual In-Game Graphics

Virtual Ads

Video Displays and Production

From its inception, SMT has been at the forefront of display technology and display content production for clients such as the major golf tournaments, tennis Grand Slams, and major marathons. SMT delivers a broad array of display services tailored to each event’s site and needs, including large-scale video displays (Superwalls), information towers, on-court/on-course and mezzanine ribbon boards, and digital ad panels as well as scoreboards. These provide events with expanded sponsor revenue opportunities while enhancing the fan experience on site. Our display production services range from fully-automated scoreboards and information displays, with logic automatically driving content, to manned production with skilled producers, editors and graphics operators. SMT delivers a high-level production with multiple video sources, tennis line calling replay, custom edited video content, remote ENG cameras, social media, custom session opening, player introductions, and sponsor events.

Products

Scoreboards
Information Towers
Video Walls and Production
Projection Systems Ribbon
Board Displays and Production
Sponsor Branded Serve Speed and Clock Displays
Content Production

Screen Shot 2020-04-03 at 8.40.28 AM.png

Scoreboard Content Production

Chair Umpire LED

Waste Management Superwall

NYC Marathon Jumbo LED

Talent and Information Systems

SMT’s commentator support systems offer an array of current and historical data, statistical and real-time information, including injury reports, strategy reports, and other pertinent data — everything an announcer needs to provide complete, real-time game and player analysis.

SMT’s information systems manage player databases, scoring formats, draw entry, game schedules and status, data distribution and administrative reports. This information can be fed through CCTV systems to video displays, touch screens and prompters.

Commentator Information Systems

Interactive Touchscreens

Talent-Operated Touchscreens

Telestrators and Analytics Tools

Commentator Information Systems (CIS)

Giant On-Air Talent-Operated Board (GOTO)

Media Information Systems

SMT has built the most comprehensive interactive solution for the media, integrating real-time and historical information, live video and archived matches and interviews. Our IPTV interactive touch screen or mouse-operated system delivers a powerful tool to each journalist for interview booking, match video analysis, interview transcripts, and more, making our services a must-have for large events.

The Masters Tournament

The Open Championship

The U.S. Open Championship

Evian Championship