THE V-FAB

EXPERIENCE

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BRINGING BACK

SPECTACLE AND ENERGY

TO LIVE SPORTS

As fans around the world hunger for the relaunch of live sports, SMT responds with V-FAB, a virtual platform that reignites the energy and excitement of cheering crowds while offering sponsors new ways of blasting brands and messages to consumers.

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WE ARE

GAME CHANGERS

SMT has been serving the sports industry since 1985, with a focus on data visualization. Our experience is unsurpassed. The Yellow 1st & Ten  line. The PITCHf/x   virtual strike zone. NASCAR’s GhostCar  . That’s all SMT. Our goal is to be a valued partner, sharing ideas and concepts that have been successful in the broader sports marketplace.

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Play Show Reel

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EMPOWERING CLIENTS WITH

VIRTUAL SOLUTIONS

SMT’s Virtual Fans, Ads and Brands (V-FAB) system infuses broadcasts with the high energy of virtual fans in the stands, while empowering sponsors and advertisers with in-game, geographically targeted virtual ads and messaging. 

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THREE CHEERS

FOR FANS

of respondents want sports to return even without fans in attendance

65

%

plan to watch as much sports as possible

88

%

ESPN CORONAVIRUS LOCKDOWN

FAN STUDY

April 2020

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PARADIGM

SHIFTED

SMT shifted our R&D to find innovative ways to provide fans with the familiar comfort of cheering spectators in the stands, developing virtual opportunities that also include team logos, sponsored billboards, and animated on-field graphics.

Sport Fans

PRIOR TO FIRST USE 

  • Ingest 3D model

  • Choose V-FAB camera set

  • Enumerate set of Scene Target Areas

  • Ingest and maintain art asset library

    • Team-related assets (i.e., logos, artwork, color palettes)​

    • Static sponsor/brand signage

    • Animating ads, brands, promos, mp4s

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HOW WE DO IT

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COMPUTER VISION

AND AI PROCESSING

SMT’s V-FAB system uses computer vision and AI processing to:

 

  • Recognize and track visible fiducials* in a V-FAB camera's field-of-view

  • Constantly calculate the V-FAB camera’s position in 3D space relative to the changing image in each new video frame.

* A fiducial is a known point in real space that a V-FAB camera uses as an image-processing reference point and visual anchor. Examples include painted lines on the pitch grass, or 3D scanned and modeled areas of the stadium.

The V-FAB rendering application uses the V-FAB camera’s POV tracking data, the 3D model of the venue, and a library of user-selected content to virtually insert video and animating graphical content into the video scene.

Cameras that run V-FAB are chosen by the broadcast producer from the set of existing cameras covering that sporting event.  Some cameras are perfect for V-FAB; however, not all on-site cameras can run or should attempt to run V-FAB.  Important limitations must be understood by the broadcast producer.

Video Recording
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CAMERA SPECS

Soccer Stadium
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FAQs