Serving up a wealth of real-time data and insights
For over three decades, SMT has been on the forefront of tennis technology, enhancing the experience of fans, players, media and broadcasters.
CHANGING THE GAME
SMT works hand-in-hand with clients to deliver real-time data and graphics solutions to live events, broadcasts and live streams. With 35 years of experience in developing award-winning, technology, we serve the sports industry with a focus on data collection, integration and visualization.
36
YEARS

60
SPORTS

70
PATENTS

20K
ANNUAL EVENTS

220
CLIENTS

36
EMMY AWARDS

Clients and Partners
Over 200 clients entrust us with their most valuable assets: their fans.

TECHNOLOGY
Timing, Scoring, Statistical and Tournament Administration Systems
SMT is the premier technology provider for the world’s largest and most iconic sporting events and leagues. SMT designed and developed the official timing and scoring, statistical and administrative systems for:
The SMT scoring system, TennisX, has been employed at tournaments ranging from the smallest junior events to the world’s largest and most prestigious tournaments and is the official scoring solution for the U.S. Open and Australian Open. TennisX manages every aspect of a tournament, including draw creation, match scheduling, data capture and distribution, scoring and statistics, as well as prize money and world ranking calculation.
PRODUCTS
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TennisX Scoring System
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Chair Umpire Scoring
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Match and Practice Court Scheduling
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Detailed Match Statistics
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Serve Speed
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Administrative Reports
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* Net Call Application
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** Line Calling System
* Developed and Patented
** Applied for Certification


Scheduling Room

Scheduler

Chair Umpire Scoring

Serve Speed
Data Integration
With TennisX, the collection and integration of data is stored on one universal database, including live scoring and statistics, historical ATP and WTA Tour data, player bio information, serve speed data, player and ball tracking data and weather data. Through the OASIS Platform, TennisX distributes data in real-time to a range of systems, display platforms, broadcast and web-based applications as well as third-party data feeds. The SMT broadcast television interface (TVI) integrates real-time tournament and historical tennis data with social media content for on-air production while the SMT Display Interface (DI) provides state-of-the-art content presentation on-site.
PRODUCTS
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TennisX via the OASIS Platform
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Television Interface
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Display Interface
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Data Feeds
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Social Media
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Data Science

Chair Tablet

Digital Draw

Draw Party

Data Science
Information Systems
SMT boasts a range of information systems tailored to the needs of various constituencies: fans, tournament administration, players, media and broadcasters. One example is SMT’s Interactive Information System, a state-of-the-art, multi-media application that utilizes the latest in IPTV technology and SMT software. This system integrates live broadcast and recorded video with live scores and stats, historical data, match schedules and results, sponsor information, and much more. These intuitive, interactive systems are made available in media centers, fan kiosks, in sponsor locations, and in administrative, broadcast and player areas, providing complete information to enhance the onsite experience.
PRODUCTS
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Interactive Media System
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Match Analysis System
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Commentator's Information Screen (CIS)
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CCTV Channels
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On-Air Talent Touch Screens (GOTO Boards)
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Digital Signage
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Media Messaging System
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Press Interview Booking System

Wimbledon Interactive Media System

RG Vision
Graphics Integration
SMT’s in-house dSMT Creative Studio specializes in the creation and implementation of compelling content presentations for on and off-site audiences. From video display production to broadcast and digital platforms, these state-of-the-art graphics presentations include real-time 2D/3D HD animations, virtual and augmented reality graphics. Our graphic content production capability ranges from the latest render and animation systems to systems that deliver content for perimeter displays and broadcast clock-and-score bugs. In addition, SMT provides customized channels that integrate directly into existing tournament CCTV systems.
PRODUCTS
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Branding and Graphic Design
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Television Interface
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SportsCG Graphics Platform
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Tickers/Crawls
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Real-time 2D/3D Animation
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Virtual Graphics
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Augmented Reality Graphics
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Next Generation Statistics

Wimbledon Match Insights
Virtual Enhancement
SMT’s suite of virtual and augmented reality graphics for tennis includes broadcast graphics and virtual studios. For live match broadcast production, SMT can display an assortment of content within the broadcast such as live match statistics, player flags and identifications, sponsor placements and virtual ads, all inserted directly on the court or around the stadium. In addition, SMT’s technology allows for the virtual content to be produced remotely and tailored for each geographic region.
PRODUCTS
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Virtual Studio
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Virtual Graphics
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Virtual Ads
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Virtual Telestration

WTA Virtual Ad
Video Displays and Production
From its inception, SMT has been at the forefront of display technology and production. SMT delivers a broad array of display services tailored to each tournament’s site and needs, including large-scale video displays (Superwalls), information towers, on-court and mezzanine ribbon boards, and digital ad panels as well as scoreboards. These provide tournaments with expanded sponsor revenue opportunities while enhancing the fan experience onsite. Our display production services range from fully automated scoreboards and information displays, with tennis logic automatically driving content, to manned production with skilled producers, editors and graphics operators. SMT delivers a high-level production with multiple video sources, line calling replay, custom edited video content, remote ENG cameras, social media, custom session opening, player introductions, and sponsor events.
PRODUCTS
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Scoreboards
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Information Towers
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Video Walls and Production
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Projection Systems Ribbon
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Board Displays and Production
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Sponsor Branded Serve Speed and Clock Displays
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Content Production

Serve Clock and Serve Speed

Video Walls and Production
Chair Umpire LED

Scoreboard Content Production

SERVICES
On-Site Operations
SMT’s on-site operations teams are highly skilled at working side-by-side with tennis production crews to provide in-stadium or broadcast solutions for virtually every tennis tournament, from the popular Miami Open to the prestigious Grand Slams. SMT’s expert remote technical teams understand the expectations of producers and directors and the challenges that come with working in a live TV environment. Whether working in studios, remote trucks or in-stadium, our teams work well under pressure and maintain self-composure and integrity, easily adapting to changes that are inherent in live productions. With next-generation technology and deep-seated expertise, our teams provide installation, on-site camera training, maintenance, and troubleshooting to ensure the highest production value possible.
Media Services
SMT has built a comprehensive interactive solution for the media, integrating real-time and historical information, live video and archived tournament footage and player interviews. Our Tournament IPTV Platform Service (TIPS) provides custom messaging and sponsor opportunities while keeping journalists apprised of every development. SMT provides the software, hardware, creative development, staffing and equipment required to execute this fiber network service. In addition, our other applications, such as interview booking, match video analysis, interview transcripts, and LED displays and graphics, make our services a must-have for large events.
Video Production
SMT’s Video Production Services team is comprised of Emmy-winning broadcast specialists who use a producer’s eye to help clients produce engaging and compelling content for their distinctive audiences. Tennis fans at select tournaments are treated to SMT’s Moments Ago productions, which feature edited montages during sit-downs, including set/match highlights and session sizzle reels on the stadium’s main video boards. With SMT’s Social Media Walls, SMT curates posts from players, fans, and celebrities that are displayed on giant LED boards.
Help Desk and Data Operations
SMT’s fully staffed Help Desk and Data Operations Center support clients at every level of a tennis production. SMT offers pre-event setup and configuration support, technical support, and is available for post-show attention as needed. Our operations teams are skilled in product set-up procedures, system operating procedures and general hardware/software troubleshooting procedures for resolving normal issues encountered in the field. Working in tandem with our QC group to analyze and troubleshoot engineering, production and operation functions, our expert staff helps clients execute flawless broadcast and events.
Account Management and Consultancy
SMT’s dedicated account managers provide expert consultation and support as they advise clients on products and services and act as liaisons between all SMT departments (Operations, Engineering, Creative Studio, Help Desk, Accounting, Sales and Marketing) to ensure client expectations are exceeded.
Creative Studio
SMT’s in-house Creative Studio specializes in brand design and motion graphics packages for broadcast, webcast and live events. Our Creative Studio experts design with future technological solutions in mind, such as interactive social media displays and virtual and augmented real-time set designs. Our award-winning staff provides national and international sports and entertainment brands with creative development, analysis and strategy.
Commentator Support
With SMT’s commentator support, on-air talent is instructed on how best to use our off-camera information systems to deliver expert analysis during play, in replay or post-show. Our systems offer an array of current and historical data, statistical and real-time information, providing on-air talent with an in-depth look into each player’s strategy.
Training and Certification
SMT provides ongoing training for employees and clients, both on-site and from our simulated production truck environment at our headquarters in Durham, N.C. Our instructors replicate a remote production environment in which to learn and practice various aspects of live tennis broadcasts, while our Training and Certification department offers a plethora of training videos, websites and testing for our certification program. SMT instructors design, develop and deliver comprehensive training programs unique to each client.
Data Science
In 2012, as a natural extension of many years of working with data in television, media and sponsorship, SMT launched our Data Science Department and generated new statistics such as TIG (Tennis Insight Graphics) for The Championships, Wimbledon, ingesting tracking data into our point-by-point eventing system. This year, SMT provided data analytics for the world feed and BBC Wimbledon broadcasts. Today, SMT's data science group delivers data analytics products and services for ice hockey, golf, tennis, and American football clients. Our data analytics product, EDGE, is helping to revolutionize the way the sport of ice hockey is being managed by the league, its teams, and its broadcast partners.