MARKETING & CREATIVE SUMMIT
FEBRUARY 23-26, 2021
.png)
AGENDA
2020 REVIEW
TUESDAY
Marketing and Creative Team
Creative Highlights
 |  |  |  |
|---|---|---|---|
 |  |  |  |
-
SMT-VOL
-
Capabilities
-
Virtual solutions
-
UEFA
-
Tecloid
-
GSIC
-
Reimagine Football
-
FCFL
-
ITTF
-
AMP
-
MLS RFP
-
Tennis
-
Motorsports
-
Endurance
-
V-FAB
-
NLL
-
Korean Soccer Federation
-
International Bowling Federation
-
I-PPT Resources
-
Rolland Garros RFP
-
NWSL
Presentations and RFPs
01.06.20 SMT’s Virtual Yellow 1st & Ten Line Exhibit at CES
01.28.20 SMT to launch NHL Puck and Player Tracking System at the Honda NHL All-Star Weekend
02.04.20 SMT to Provide Emmy-winning 1st & Ten Line® Technology for XFL Launch
02.07.20 NBC Olympics Selects SMT as its Real-Time Results and Timing Interface Provider for its Production of
2020 Olympic Games in Toyko
03.01.20 NHL Showcase communications
03.05.20 SMT names Andrew C. Thomas as first Director of Data Science
08.00.20 SMT leverages its remote production capabilities to deliver real-time broadcast graphics for Tour de France 08.12.20. SMT’s virtual insertion technology spotlights sponsor, advertising content and stats, graphics for Major
League Soccer broadcasts on ESPN
08.21.20 SMT brings virtual advertising to Indy 500 to benefit sponsors at Texas Motor Speedway
09.18.20 USGA again turns to SMT for scoring, video production and digital media displays for 2020 U.S. Open 09.14.20 SMT Leverages its Durham-based Remote Broadcasting Studio to Support Tour de France
11.06.20 SMT selected as preferred scoring provider for the 2020 Rolex Paris Masters
11.08.20 SMT Names Lee Brinson as Vice President, Client Services for its Durham, N.C.-based headquarters division 12.09.20 SMT partnered with NASCAR Productions to deliver real-time, data-rich broadcast graphics for the PTO
2020 Championship at Challenge Daytona
12.00.20 SMT partners with Major League Soccer to celebrate league’s 25th anniversary with groundbreaking
augmented reality show open of 2020 MLS Cup broadcast
12.30.20 SMT Announces Sudden Passing of Pioneering Tennis Statistician and Director of Sports Analytics, Leo
Levin, Who Coined the Term ‘Unforced Error’
PR
Social Media
Newsletters
-
Logos
-
NHL PPT: Player tags, tag chargers, portable tag testers, puck testers, serial numbers, tag charger shipping cases, SloMo Elite equipment, etched logo on hardware.
-
OASIS College
-
SVG ads
-
Apparel / orders
-
MAM
-
SMT Brand Refresh
Branding
-
NHL Demo Booth CANCELLED
-
JAX Spring Company Meeting CANCELLED
-
JAX Fall Meeting (first ever done virtually)
-
Christmas
-
Created a virtual way for clients to shop and ship a gift to their home
-
Employee and executive gifts
-
Cards and e-cards
-
Events
2021 GOALS
Communication Strategy
Brand Refresh
Digital Marketing
Creative Biz Dev
COMMUNICATION STRATEGY
Brand Messaging
Branded Visuals
Video Production
WEDNESDAY
BRAND REFRESH
Brand Elements
Website Platform
Website Refresh
Content Management
TEAM OUTING
4:00 PM - 6:00 PM at Angus Barn
THURSDAY
DIGITAL MARKETING STRATEGY
Newsletter / Oculus
Social Media
Website
Analytics and Tracking for Digital Marketing
Salesforce Marketing Cloud
-
Subscriber Engagement
-
Recent Email Sending Summary
-
Forwarding Activity Details
-
More
CREATIVE BIZ DEV PLANNING
New Business Opportunities
Creative 3D Volumetric
Unreal Engine Biz Opportunity
Unreal Engine Demo
FRIDAY
USER EXPERIENCE SPEAKER
Melissa Eggleston
UX designer and content strategist Melissa Eggleston founded Birdcall UX to serve organizations making a positive difference in the world. Recent projects include designing an app to help human trafficking survivors and content strategy for a global health organization.
For the last 12 years, she has helped organizations of all sizes, from global companies to new startups, improve the user experience of their websites and apps. She has worked on UX and content projects for Lenovo, Duke University, The Bill & Melinda Gates Foundation, and many others. Prior to founding Birdcall, she was the Director of UX at Teamworks in Durham, NC.
Melissa received her Master’s degree in Visual Communication from The University of North Carolina at Chapel Hill Hussman School of Journalism and Media in 2009. In addition to her consulting, Melissa now teaches user experience design to graduate students at her alma mater. See more on Melissa at her personal website or visit her LinkedIn profile.