MARKETING & CREATIVE SUMMIT

FEBRUARY 23-26, 2021

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2020 REVIEW

 

TUESDAY

 

Marketing and Creative Team

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Creative Highlights

MLS VFAB
Truck Wrap
Triathlon Challenge Daytona
US SVG Yearbook Ad
Van Wrap
EDGE
Nickelodeon NFL Game
Rolland Garros RFP

  • SMT-VOL

  • Capabilities

  • Virtual solutions

  • UEFA

  • Tecloid

  • GSIC

  • Reimagine Football

   

  • FCFL

  • ITTF

  • AMP

  • MLS RFP

  • Tennis

  • Motorsports

  • Endurance

   

  • V-FAB

  • NLL

  • Korean Soccer Federation

  • International Bowling Federation

  • I-PPT Resources

  • Rolland Garros RFP

  • NWSL

Presentations and RFPs

01.06.20          SMT’s Virtual Yellow 1st & Ten Line Exhibit at CES

01.28.20          SMT to launch NHL Puck and Player Tracking System at the Honda NHL All-Star Weekend

02.04.20          SMT to Provide Emmy-winning 1st & Ten Line® Technology for XFL Launch

02.07.20          NBC Olympics Selects SMT as its Real-Time Results and Timing Interface Provider for its Production of 

                          2020 Olympic Games in Toyko

03.01.20          NHL Showcase communications

03.05.20          SMT names Andrew C. Thomas as first Director of Data Science

08.00.20          SMT leverages its remote production capabilities to deliver real-time broadcast graphics for Tour de France 08.12.20.         SMT’s virtual insertion technology spotlights sponsor, advertising content and stats, graphics for Major

                          League Soccer broadcasts on ESPN

08.21.20          SMT brings virtual advertising to Indy 500 to benefit sponsors at Texas Motor Speedway

09.18.20          USGA again turns to SMT for scoring, video production and digital media displays for 2020 U.S. Open 09.14.20          SMT Leverages its Durham-based Remote Broadcasting Studio to Support Tour de France

11.06.20          SMT selected as preferred scoring provider for the 2020 Rolex Paris Masters

11.08.20          SMT Names Lee Brinson as Vice President, Client Services for its Durham, N.C.-based headquarters division 12.09.20          SMT partnered with NASCAR Productions to deliver real-time, data-rich broadcast graphics for the PTO

                          2020 Championship at Challenge Daytona

12.00.20          SMT partners with Major League Soccer to celebrate league’s 25th anniversary with groundbreaking

                          augmented reality show open of 2020 MLS Cup broadcast

12.30.20          SMT Announces Sudden Passing of Pioneering Tennis Statistician and Director of Sports Analytics, Leo

                          Levin, Who Coined the Term ‘Unforced Error’

PR

Social Media

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Newsletters

  • Logos

  • NHL PPT: Player tags, tag chargers, portable tag testers, puck testers, serial numbers, tag charger shipping cases, SloMo Elite equipment, etched logo on hardware.

  • OASIS College

  • SVG ads

  • Apparel / orders

  • MAM

  • SMT Brand Refresh

Branding

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  •  NHL Demo Booth CANCELLED

  • JAX Spring Company Meeting CANCELLED

  • JAX Fall Meeting (first ever done virtually)

  • Christmas 

    • Created a virtual way for clients to shop and ship a gift to their home

    • Employee and executive gifts

    • Cards and e-cards

Events

2021 GOALS

Communication Strategy

Brand Refresh

Digital Marketing

Creative Biz Dev

 

COMMUNICATION STRATEGY

Brand Messaging

Branded Visuals

Video Production

 

WEDNESDAY

 

BRAND REFRESH

Brand Elements

Website Platform

Website Refresh

Content Management

 

TEAM OUTING

4:00 PM - 6:00 PM at Angus Barn

THURSDAY

 

DIGITAL MARKETING STRATEGY

Newsletter / Oculus

Social Media

Website

Analytics and Tracking for Digital Marketing

 

Salesforce Marketing Cloud

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  • Subscriber Engagement

  • Recent Email Sending Summary

  • Forwarding Activity Details

  • More

 

CREATIVE BIZ DEV PLANNING

New Business Opportunities

Creative 3D Volumetric

Unreal Engine Biz Opportunity

Unreal Engine Demo

FRIDAY

 

USER EXPERIENCE SPEAKER

 
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Melissa Eggleston

UX designer and content strategist Melissa Eggleston founded Birdcall UX to serve organizations making a positive difference in the world. Recent projects include designing an app to help human trafficking survivors and content strategy for a global health organization.

 

For the last 12 years, she has helped organizations of all sizes, from global companies to new startups, improve the user experience of their websites and apps. She has worked on UX and content projects for Lenovo, Duke University, The Bill & Melinda Gates Foundation, and many others. Prior to founding Birdcall, she was the Director of UX at Teamworks in Durham, NC.

 

Melissa received her Master’s degree in Visual Communication from The University of North Carolina at Chapel Hill Hussman School of Journalism and Media in 2009. In addition to her consulting, Melissa now teaches user experience design to graduate students at her alma mater. See more on Melissa at her personal website or visit her LinkedIn profile.