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2024 MUBADALA CITI DC OPEN

2024 MUBADALA CITI DC OPEN

SMT SERVICES OVERVIEW

SMT SERVICES OVERVIEW

SMT
EXECUTIVE SUMMARY

Thank you for the opportunity to extend our partnership with the Mubadala CITI DC Open. With over two decades of collaboration, SMT has continuously evolved its services to meet the tournament's changing needs.
 

As we look to continue our long-standing partnership, SMT’s vision and future concepts include customized services to make the MDCO one of the premier combined events on Tour! SMT is fully committed to ensuring your investment guarantees fan, player and sponsor experiences are superior and memorable every year.

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SMT NEW TECHNOLOGY

EXECUTIVE SUMMARY

As the leading global sports technology provider, SMT brings unparalleled expertise and innovation to the tennis industry. With a track record of delivering custom technologies to all four Grand Slam tournaments and numerous global events, we offer unmatched value as your tournament partner.

Some of our current and in-development technologies include:
 

  • SMT ATLAS (Live Electronic Line Calling System)​: Advanced line-calling technology with precise ball tracking.
     

  • Automated Stats: SMT’s auto-generated stats combine player and ball tracking data to capture real-time Level 1 and Level 2 data entry statistics, including winners, unforced errors, etc. 
     

  • SMT CARAT: Coaching app that quickly analyzes player performance
     

  • SMT Net Spider: Let-detection system communicates with chair umpire's handheld unit

  • SMT’s Selfie with the Stars (Previously Pose with the Pros)​: Interactive augmented reality experience allowing fans to take photos with players/celebrities.

SMT'S FULL COMMITMENT

AND ADVANTAGES

SMT’s vision is to enhance the onsite experience by integrating our tennis expertise with our in-house SMT Creative Studio and world-class production services, ensuring a captivating atmosphere for fans and players. SMT believes this can be done by taking steps forward that include:

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NEW DIGITAL GRAPHICS DESIGN

SMT's Creative Studio will collaborate with your team to develop and provide a new graphics package for 2024, enhancing the onsite presentation across all display outputs. Given the scale of this event and the standard content needs across various platforms, assuming the implementation of digital back and side walls, the estimated cost for a one-time design and build typically exceeds $100k. As part of our extended partnership, SMT will cover this estimated cost as a commitment to continuously enhancing and improving the tournament.

CREATING LASTING MEMORIES

SMT’s Video Production Services team, comprised of Emmy-winning broadcast and video production specialists, ensures engaging and compelling content for major tournament audiences. With a history of intelligent production workflows and live data integration, our goal is to enhance the fan and player experience over the next four years by striking the right balance of displays and creating lasting memories through comprehensive content production.

Click here for recent examples of our work for other high profile tennis clients.

SMT UPGRADES AND INNOVATION

Continual upgrades to LED displays, software/applications (including CCTV), unique activations, and data science for improved statistical analysis, onsite presentations, sponsor revenue opportunities and broadcast products.

SMT SINGLE VENDOR ADVANTAGES

Our bundled services, including LED displays, content/production and electronic line calling, offer streamlined communication and operations, expert tournament knowledge and maximum value through the integration of multiple services.

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SMT SERVICE SUMMARY:

NEW OFFERINGS

In addition to SMT's previous 2023 core services, and based on the tournament's request, SMT offers the following enhancements. Each are listed, with full details and requirements, in the SMT Extension and Bundled Proposal.
 

  • SMT ATLAS (Live Electronic Line Calling System)​: Advanced line-calling technology with precise ball tracking.
     

  • SMT’s Selfie with the Stars (Previously Pose with the Pros)​: Interactive augmented reality experience allowing fans to take photos with players/celebrities.

  • LED Backwall/Sidewall + Production​: Enhanced fan experience and sponsorship opportunities
    with dynamic LED displays.

     

  • New Graphics Package for Digital Displays​: Enhancing onsite presentation with updated graphics package for all digital display outputs.
     

  • Dedicated Stadium Producer/Show Caller: Ensuring an engaging and well-coordinated onsite experience through dedicated stadium production.
     

  • SMT TIPS/Digital Menu Boards​: Turnkey IP-based television solution offering operational efficiencies and additional revenue streams.

SMT'S ATLAS SYSTEM

(LIVE ELC)

  • ATLAS (Advanced Tracking Line Analysis System) is a live electronic line-calling system utilizing SMT’s advanced Camera Tracker technology to reconstruct the trajectory and landing points of tennis balls within an accuracy of 5 mm.
     

  • Combined with SMT’s match management system, ATLAS stands as the pinnacle of advanced line-calling technology in the industry, using the latest hardware components for a robust and consistent service on every court.
     

  • Currently, ATLAS is in the ITF certification process with the anticipation of being fully certified by June of 2024.

ATLAS:

SMT'S SELFIE

WITH THE STARS

  • Engage fans and boost brand awareness with SMT's Selfie with the Stars interactive display. Fans can take selfies with virtual depictions of their favorite athletes and celebrities, customized to match event or sponsor branding. Our Creative Studio designs the selfie application while our Video Production Services team films the talent for seamless integration.
     

  • Click here to learn more about Selfie with the Stars.  

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HOMESCREEN
 

HOMESCREEN
 

PLAYER SELECT
 

SELECTED PLAYERS
 

PHOTO TAKEN
 

THANK YOU
 

LED BACKWALL/SIDEWALL

AND PRODUCTION

Elevate fan experience and sponsorship revenue with our LED backwall and sidewall service, integrating dynamic LED displays into Stadium Court. This addition energizes fans, enhances broadcast entertainment and promotes players while providing flexibility for sponsor activations and commercials. With complete content flexibility, easy customization and daily fresh content delivery, our LED displays offer a unique and impactful platform for sponsors and fans alike. With a combination of animations and live video, this service delivers the ultimate "wow factor."

EXAMPLES OF SPONSORABLE MOMENTS:

  • Gates Open/Start of Day​

    • Schedule of Day​

    • Marquee Matches ​

    • Past Champions​

  • Pre-Match ​

    • Round Preview​

    • Round Lineup ​

    • Upcoming Match​

    • Coin Toss​

    • Anthem​

    • Results ​

  • Player Introduction (Showtime!)​

    • Player Walk-on’s/Intro ​

    • Player Head-to-Head​

  • During Match ​

    • Variation of Sponsor Logos​

    • Challenge/Close Calls​

    • Sponsor activations ​

    • Fan Engagements ​

  • Post-Match​

    • Winner/Champion​

    • Autograph Signing

    • Draw ​

PLAYER PROMOS:

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SPONSORABLE ACTIVATION:

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IN-PLAY:

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FAN ENGAGEMENT:

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NEW GRAPHIC DESIGN

AND PACKAGE

SMT Creative Studio excels in crafting compelling content for both onsite and offsite audiences across various platforms. Our team specializes in brand design, dynamic data integration and motion graphics, consistently surpassing client expectations. As part of our extended partnership commitment, we will collaborate with your team to update and enhance the onsite presentation with a new graphics package for digital displays, aligning with any new branding guidelines or creative direction for 2024. 

SMT CONCEPTUAL DESIGN ANIMATIONS FOR DIGITAL SIDE AND BACK WALLS

DEDICATED STADIUM PRODUCER/

SHOW CALLER

Our goal is to enhance the onsite experience, particularly on Stadium Court, for all stakeholders of the Tournament, including players, fans, media, and sponsors. Collaborating closely with the Tournament's operations team, SMT provides a dedicated Stadium Producer/Show Caller to deliver an entertaining, engaging, and informative presentation. With over 30 years of experience in tennis tournaments and sports events, SMT emphasizes high-energy storytelling and fresh content daily. The Stadium Producer/Show Caller collaborates with the Tournament's operations team to develop daily scripts and oversee the live content presentation on Stadium Court, ensuring a seamless integration of all event elements.

SMT TIPS/

DIGITAL MENU SCREENS

SMT's Tournament IPTV Platform and Service (TIPS)
offers a comprehensive IP-based television solution,
providing operational efficiencies and additional value
for tournament sponsors. With features like custom
messaging, centralized device control and expandable
options for custom content channels and on-demand
functionality, TIPS enables additional revenue generation
opportunities while maintaining high-quality visuals across
multiple devices without degradation. Additionally, SMT
manages TV supply, management and setup, ensuring a
seamless experience for tournament organizers.

 

For more information about SMT’s TIPS service and its full capabilities, click here.

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In response to the Tournament's request, SMT proposes including a segment of its Premium TIPS Service Package to offer up to 12 distinct and customized digital menu screens. These screens can be designed and provided with various layout options, granting vendors and the tournament the flexibility to showcase menu items and keep fans informed while they wait in line to place their orders.

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ADDITIONAL SMT

CAPABILITIES

For over 30 years, SMT has been the leading technology provider for major sporting events, broadcasters and organizing bodies, starting with the introduction of the first electronic scoreboard in tennis. Throughout this time, SMT has consistently introduced innovative products and technologies that enhance both onsite and offsite experiences at tennis events. These advancements not only add value to clients through packaged services but also contribute to the overall elevation of the sport by creating new product categories.
 

Learn more about SMT’s tennis innovations here.

SMT 2024-2027
PARTNERSHIP FEES

In response to the Tournament’s request for additional services, SMT has crafted partnership extension options.

OPTION 1: A LA CARTE SERVICE SELECTION​

1-year (2024) extension with the same level of services as provided in 2023. Optional services are also available for consideration, with a 5% escalation increase applied to core services to accommodate recent inflation and shipping/travel estimates.

OPTION 2: 1-YEAR BUNDLE SERVICES

This option provides a 1-year (2024 only) extension to SMT’s partnership, bundling all requested services as per the Tournament’s request. It offers cost efficiencies by leveraging resources related to all services.

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OPTION 3: MULTI-YEAR BUNDLE SERVICES

SMT proposes a multi-year/4-year partnership extension (2024 – 2027) to maximize cost savings for the Tournament, as requested. By bundling all services (excluding SMT ATLAS/ELC), this option leverages all service deliverables to create significant cost efficiencies. It includes leveraging SMT staffing, travel, and shipping costs, as well as spreading any new upfront creative/development costs to amortize over the agreement's duration. This results in approximately 10% savings or roughly $41K for 2024, demonstrating SMT's long-standing commitment and appreciation as the preferred technology provider. ​

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Dear MUBADALA CITI DC OPEN team,

We are grateful for the opportunity to extend our partnership with the 2024 MUBADALA CITI DC OPEN. Over the past two decades, our collaboration has been instrumental in evolving our services to align with the tournament's evolving needs. We are committed to continuing our history of innovation and excellence together. Please do not hesitate to reach out with any questions or further discussions.

Warm regards,

Stephen Kemper

Senior Business Development Manager, SMT-Jacksonville
s.kemper@smt.com

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