MOTORSPORTS

CHANGING THE GAME

SMT serves the sports industry with innovative, award-winning technology for events, broadcasts and live streams. With more than three decades of developing best-in-class solutions focused on real-time data collection, integration and visualization, SMT has earned its reputation as an unsurpassed leader in sports technology.

36

YEARS

60

SPORTS

70

PATENTS

20K

ANNUAL EVENTS

220

CLIENTS

36

EMMY AWARDS

NASCAR Broadcast Analytics

SMT's Broadcast Analytics tool—with its popular GhostCar feature—integrates data and telemetry to virtually highlight replays, allowing commentators to analyze drivers and present fans with a compelling and captivating look into what it takes to turn the fastest lap.

SMT GhostCar services include graphics design services to create customized mixed-reality visualizations of tracking system data (a combination of GPS location data, timing and scoring data and engine control unit data) in a 3D virtual environment using survey data to overlay a virtual car on broadcast video.

During live sessions, the GhostCar application ingests RACEf/x tracking data, and, through an easy-to-navigate user interface, allows producers to cue up laps to compare performances from compelling vantage points not available through broadcast cameras.

Broadcast Analytics featuring GhostCar gives fans and commentators new and unlimited visualization possibilities, allowing them to:

Compare driving lines between rivals;
Compare live performances of “hot” lap vs. current pole sitter in qualifying;
Show time gained or lost when cars take green flag pit stops;
Freeze the field at the time of caution to show running position at last loop crossed;
Compare drivers' qualifying laps; and
Compare a car’s performance on old tires vs. new tires.

RACEf/x

Developed in 2002, RACEf/x combines GPS, NASCAR timing and scoring, and ECU (engine control unit) data to track cars within 2 cm of accuracy under extreme circumstances.

Used by NASCAR in each of its racing series
Creates real-time race record using on-board GPS units that capture positioning and telemetry data including:
- Speed
- Acceleration/deceleration
- Time behind leader
- Car position
- RPM
- Brake
- Throttle
Tracks dozens of vehicles traveling in excess of 180 mph (290 km/h) five times per second
Provides broadcasters with 2D/3D broadcast elements including:
- Telemetry
- Pointer graphics
- Choose Rule
- Green Flag Pit Stop
- Fuel Telemetry

NASCAR Team Analytics

In 2018, NASCAR teams and officials for the first time had access to Team Analytics, an application that ingests a data feed combining loop data, timing and scoring, and SMT location and telemetry data to create a visualization tool with expanded features and playback capabilities.

Available to all racing teams and NASCAR officials, Team Analytics translates hard data into intriguing visualizations with a robust cloud and at-track server infrastructure that streams and stores the data that powers playback.

Team Analytics offers a constantly expanding feature set that includes:

Customizable visualizations: Users can tailor the app to create visualizations based on live tracking, virtual effects, storyline graphics and more.
Configurable virtual camera options. Options include Birds-Eye View (BEV) camera mode that provides a big picture view of the racing action, giving teams insight into competitors’ strategies. Includes indicators for leader, lap-down and lucky dog cars.
Session Manager. This flexible feature allows users to individually select racing sessions (practice, qual, race) for comparisons as well as cross-session analysis. Data can be accessed live or on demand.
Virtual Timing & Scoring Fixed Loops: Users set predefined fixed playback loops to break down location and telemetry data at the physical loop locations.
Multi-lap table mode: Enables users to view times and information from every lap in the session while highlighting fastest or fastest consecutive laps.
Recording feature: Users can record video clips for easy sharing.

Race Crawl

SMT’s Race Crawl system is a powerful graphics platform that supports real-time display of a race leaderboard, providing audiences with starting grid lineups, leaderboards, results and points. The Race Crawl system fully integrates with SMT’s other products, including live scoring, production tools and stand-alone graphics.

The Race Crawl system can be customized to support:

Custom graphic formats
Logos
Headshots
Drop-down statistics

Sponsor advertising
Animations
Program alerts
Dynamic imagery

Nitro System and Virtual Insertions

SMT’s sports tracking system, Nitro, is a patented video overlay technology that creates the illusion that elements such as start and finish line or sponsor logos are actually painted on the track, even allowing cars to cross over and park on them as if they were real. The graphics are created using SMT proprietary hardware and rendering software. Other virtually inserted options include:

Lane Sponsor
Driver Carpets
Driver Cards
Finish Line
Wall Sponsors
Integrated Staging Lines

3D Sponsorship
Video in Perspective
Checkpoint Tracker
Telestrator Pointer
Spartacus Car Trails

Talent and Information Systems

With SMT’s commentator support, on-air talent is instructed on how best to use our off-camera information systems to deliver expert analysis in-race, during replays or postrace. Our systems offer an array of current and historical data, statistical and real-time information, providing on-air talent with an in-depth look into the race strategy each team is implementing.

With SMT’s interactive touch screen, GOTO Board, commentators share with the television audience key race information, including:

On-track Weather Conditions
Pole Qualifying Results
Racing Statistics
Racing Technology

Qualifying Racers
Pit Row Images
Start Grid
Biometrics

MaxVision Video Display Productions

SMT’s Video Production Services team is comprised of Emmy-winning broadcast specialists who use a producer’s eye to help clients produce engaging and compelling content for their distinctive audiences. Fans at select stadiums are treated to MaxVision, an interactive broadcast displayed on the jumbo, high-definition video screens around the tracks. Produced by our VPS team, the presentation includes the live race crawl, social media, countdowns, historic and live race stats and NASCAR trivia. SMT’s Creative Studio designs and implements graphics insert packages for MaxVision’s sponsors, which have included Sprint and Monster Energy.

SMT’s MaxVision offers unique in-venue experiences with scoreboard productions that engage fans with interactive and informative visual content, including:

Race Crawl
Historic and Live Statistics
Social Media Integration
Trivia Games
Countdowns

SMT Production Trucks

From oval short tracks and winding road courses to superspeedways, we follow the NASCAR series to every race. Our branded, 53-foot truck sets up in the television compound each week and networks into all NASCAR and broadcaster systems.

The truck includes a fully functional production room for producers and operations staff to successfully run a show. Equipped with a configurable monitor wall of eight 24-in screens, the team doesn’t miss any of the action. Networked audio panels allow seamless communication with producer, director, camera operators and other production team members.

The truck also includes a full server room. Four full racks store all the necessary hardware to run a NASCAR show. Server machines, network switches, IT support, client computers and other hardware are easily accessible by engineers for troubleshooting. The engineer station includes a full suite of tools that allows individual components and hardware to be fixed or maintained while onsite.