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SMT serves the sports industry with innovative, award-winning technology for events, broadcasts and livestreams with a focus on real-time data collection, integration and visualization. With more than three decades of developing best-in-class solutions, SMT is an unsurpassed leader in sports technology.



















Culture of Innovation


Industry Recognition

We are honored to have been awarded 37 Emmys over the past two decades on behalf of our work with our stellar roster of clients, including three this year for our contributions to:

  • Outstanding Playoff Coverage: NFC Wild Card Game | Nickelodeon (CBS Sports)

  • Outstanding Live Sports Series: Sunday Night Football | NBC

  • Outstanding Technical Team Event: Super Bowl LV | CBS

SMT's award-winning contributions to motorsports include:

  • Outstanding Achievement in Advanced Media Technology for the Enhancement of
    Original Television Content | 2003 NASCAR Trackpass with PitCommand

  • Outstanding Achievement in Interactive Television Programming | 2003 NASCAR in Car

  • The George Wensel Technical Achievement Award | 2004 NASCAR in Car

  • Outstanding Technical Team Remote | 2014 NASCAR on FOX

  • Outstanding Technical Team Remote | 2017 NASCAR on FOX

Clients and Partners

Over 200 clients entrust us with their most valuable assets: their fans.

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An organizing philosophy and a data platform

SMT’s 35 years of experience touching every aspect of the live sports industry from live sports television, to live sports in-venue presentation, to live sports production, to live sports fan engagement, to live sports promotion, to live sports digital presentation, to live sports league management has led SMT to create a powerful organizing philosophy called OASIS and a powerful data management system called the OASIS Platform (Organization of Asynchronous Sports Information Subsystems).

OASIS as an organizing philosophy views the data landscape of a sports league in three (3) layers:


Level 0    All subsystems that create data or video


Level 1    The central hub that absorbs, collates, synchronizes, organizes, expands, and distributes all

                  Level 1 data via push and query APIs


Level 2    All subsystems that consume, present, or use the data


OASIS’ organizing philosophy defines a simple, intuitive approach to a sports league’s data governance and data management but requires a highly disciplined, central authority to maintain the proper separation of the layers and to maintain functional independence between layers for a sports league to gain the full benefits of the OASIS organizing philosophy.


OASIS is agnostic as to whether there are multiple individual vendors supplying the various subsystems at Level 0 or Level 2 or whether there is just one vendor supplying all subsystems at Level 0 or all subsystems at Level 2.  The OASIS organizing philosophy ensures all subsystem suppliers maintain functional independence, communicate clearly to others, and receive the full benefit of their participation. ​


As a product, the OASIS Platform is a highly integrated, multi-venue, time-synchronized, multilevel, data/video management system that SMT architected, designed and created to provide professional sports leagues with a centrally controlled and league-controlled platform to organize, maintain, administer, and manage all phases of the league’s data creation, data distribution, data visualization, and data monetization.


Racef/x incorporates GPS and many other technologies to enable real-time and exact display of all cars throughout a racing event. Racef/x uses compact, high-performance GPS receivers to provide real-time measurement of race car positions. Coupled with other data inputs, the system generates graphical effects relevant to the current view of a race camera by directly coupling real-time vehicle position to the broadcast screen images.


Developed in 2002, RACEf/x combines most accurate GPS tracking data, camera registration data, race tracks, timing and scoring, and ECU (engine control unit) data to provide a complete broadcast and digital service with many different effects onto the screens. 

  • Used by NASCAR in each of its racing series

  • Used by SRX (inaugural 2021 season)

  • Creates real-time race record using on-board GPS units that capture positioning and telemetry data including:  

    • Speed​, RPM, Brake, Throttle, Acceleration/deceleration, Time behind leader, etc.

    • Car positionSlip angle, etc.

  • ​Tracks dozens of vehicles traveling in excess of 200mph  

  • Provides broadcasters with 2D/3D elements including:

    • ​Pointer and Telemetry graphics

    • Live Qualifying graphics

    • Live Pit graphics (ROPR, Pit compare...)

  • Highest Accuracy

    • Cars are tracked at 2.5 cm accuracy, highest within motorsports worldwide

  • Highest Data Rate

    • Data captured at 100 Hz

  • Complete Coverage

    • Satellite support for Glonass, Galileo and regular GPS satellites.

  • Radio/Telemetry

    • Radio telemetry built with added LTE support

Team Analytics

In 2018, SMT launched Team Analytics for NASCAR teams. This application ingests a data feed that combines loop data, timing and scoring, and location and telemetry data to create a visualization tool to aid the teams in understanding how to gain a competitive advantage. Today, almost every CUP and Xfinity team successfully uses Team Analytics to analyze and evaluate car behavior and driver inputs in a real time, live environment as well as in replay.

Team Analytics offers a constantly expanding feature set that includes:


  • Customizable visualizations

  • Configurable virtual camera options

  • Session Manager to allow users to individually select racing sessions for comparisons
    as well as cross-session analysis

  • Data can be accessed live or on demand

  • Virtual Timing & Scoring Fixed Loops

  • Recording feature: Users can record video clips for easy sharing

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Broadcast Analytics

With its popular "GhostCar" feature, SMT's Broadcast Analytics integrates data and telemetry to virtually highlight replays, allowing commentators to analyze drivers performance. 

During live sessions, the GhostCar application ingests RACEf/x tracking data, and, through an easy-to-navigate user interface, allows producers to cue up laps to compare performances from compelling vantage points not available through broadcast cameras.

Graphics include themed, color badges for the leaderboard, pit road and telemetry graphics.

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  • Sponsor advertising

  • Animations

  • Program alerts

  • Dynamic imagery

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IndyCar Pylon

IMSA Pylon

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NASCAR Pylon with Telemetry Compare Graphic

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SRX Crawl with At The Line Leaderboard

Race Crawl

SMT’s Race Crawl system is a powerful graphics platform that supports real-time display of a race leaderboard, providing audiences with starting grid lineups, leaderboards, results and points. The Race Crawl system fully integrates with SMT’s other products, including live scoring, production tools and stand-alone graphics.

The Race Crawl system can be customized to support:

  • Custom graphic formats

  • Logos

  • Headshots

  • Drop-down statistics

Nitro System and Virtual Insertions

SMT’s sports tracking systems, Sinistro (NASCAR) and Nitro (NHRA), utilize patented video overlay technology that creates the illusion that elements are actually painted on the track, allowing cars to cross over and park on them. The graphics are created using SMT proprietary hardware and rendering software. Other virtually inserted options include:

  • Lane Sponsor

  • Driver Carpets

  • Driver Cards

  • Finish Line

  • Restart Zone

  • Wall Sponsors

  • Integrated Staging Lines

  • 3D Sponsorship

  • Video in Perspective

  • Checkpoint Tracker

  • Telestrator Pointer

  • Spartacus Car Trails

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Driver Cards & Lane Sponsors

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Restart Zone

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Spartacus Car Trails

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Virtual Finish Line & Wall Sponsors

Commentator Information Systems

With SMT’s commentator support, on-air talent can deliver expert analysis in-race, during replays or post-race. Our off-camera systems offer an array of current and historical data, statistical and real-time information, providing talent with an in-depth look into each team's race strategy.

  • Talent Touchscreens

  • Session-specific video prompter feeds


Another impactful tool for commentators is SMT's GOTO Board, an interactive touch screen with which talent can share key race information with the home audience, including:

  • On-track Weather Conditions

  • Pole Qualifying Results

  • Racing Statistics

  • Racing Technology

  • Qualifying Racers

  • Pit Row Images

  • Start Grid

  • Biometrics

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In-Venue Videoboard Productions

Our unique in-venue video production services engage fans with interactive and informative visual content displayed on jumbo, high-definition screens. SMT Creative Studio designs and implements insert graphics packages with real-time statistics, including live race crawls, social media integration, timing and scoring feeds, countdowns, and historic and live race stats. 

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Remote Production and Operations

SMT’s ROOSTER studios, located at our three U.S.-based divisions, deliver the same on-site product and service suite that SMT is known for with minimal onsite footprint and impact. SMT’s ROOSTER (Remote Optics Operator Staffing & Technology for Eliminating Risk) model allows graphics coordinators and broadcast operators to communicate in real-time with productions teams around the world, providing clients with data integration, in-game statistics, virtual insertion, graphics production, and player and object tracking.

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ROOSTER System Overview

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Events operated solely or in part from ROOSTER studios include:

  • U.S. Open Tennis Championships

  • Tour de France

  • Roland Garros

  • Professional Fighters League

  • Triple Crown of horse racing

  • Rogue Invitational

  • National Hockey League

Mobile Production

SMT’s mobile production fleet offers the flexibility of a control room that can be configured for any sport, all while reducing the need for our technicians and equipment to be housed in client production trucks. Our trucks and vans are outfitted with an array of racks, hardware and monitors, along with workstations.

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In 2021, in collaboration with WHOOP Live, SMT introduced live biometrics data to motorsports fans. The technology utilizes SMT in-car telemetry and vector systems to pull data from WHOOP bands worn by drivers. Data points include heart rate, calories burned and activity strain and is presented in real-time via on-screen graphics prepared by SMT.

Our Technology

Craft the story of your game by choosing from live and historical data and statistics, social media feeds, video and telemetry, all integrated into compelling graphics for display on video boards, scoreboards, and screens of all kinds.

Click on an icon to learn more about SMT's innovative technologies.


Scoring, Statistical & Event Administration Systems

Having designed and developed the official timing, scoring and administration systems for multiple leagues and events, SMT understands the complexities of live events and the significance of effective real-time data presentation.


SMT scoring systems integrate both manual and automated data capture technologies and include systems that generate official statistics and analytics. These systems also deliver content via broadcast and onsite video displays graphics, and to various digital platforms (mobile, web and information systems) that provide real-time, historical and year-to-date historical data and comparisons for the media.  


SMT’s event administration systems include a variety of applications to assist event organizers with the management of major sports events. They include, for example, sophisticated scheduling and prize money systems as well as athlete registration systems and PISA (Press Information System Application) to schedule athlete interviews for media. SMT can provide various examples of how it has assisted event organizers with this technology and expertise.


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Our Services

SMT's broadcast and event specialists take pride in helping our clients turn their visions into reality. From site review to choosing our most impactful solutions and on-site set-up and operation, SMT is devoted to our clients’ success every step of the way.

Click on an icon to learn more about SMT's services.

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