top of page



SMT_horizontal_white (1).png


SMT serves the sports industry with innovative, award-winning technology for events, broadcasts and live streams. With more than three decades of developing best-in-class solutions focused on real-time data collection, integration and visualization, SMT has earned its reputation as an unsurpassed leader in sports technology.



















Culture of Innovation


SMT captures the full breadth of the racing experience, translating hard data into intriguing visualizations with live tracking, virtual effects, storyline graphics and more.

Broadcast Analytics

SMT's Broadcast Analytics tool—with its popular GhostCar   feature—integrates data and telemetry to virtually highlight replays, allowing commentators to analyze drivers, lines and strategies for motorsports races. This technology can be adapted to other forms of racing. 

During live sessions, the GhostCar application ingests SMT’s RACEf/x   tracking data, and, through an easy-to-navigate user interface, allows producers to cue up laps or runs to compare performances from vantage points not available through broadcast cameras.

Broadcast Analytics gives commentators visualization insights to:

  • Compare lines;

  • Compare live performances of “hot” lap vs. current pole sitter;

  • Show time gained or lost when cars take green flag pit stops; and

  • Freeze the field at the time of caution to show running position at last loop crossed.




Team Analytics

Team Analytics is an application that ingests a data feed combining loop data, timing and scoring, and SMT location and telemetry data to create a visualization tool with expanded features and playback capabilities.

Available to all NASCAR racing teams and officials, Team Analytics translates hard data into intriguing visualizations with a robust cloud and on-site server infrastructure that streams and stores the data that powers playback.

Team Analytics offers a constantly expanding feature set that includes:


  • Customizable visualizations: Users can tailor the app to create visualizations based on live tracking, virtual effects, storyline graphics and more.

  • Configurable virtual camera options: Options include Birds-Eye View (BEV) camera mode that provides a big picture view of the racing action, giving teams insight into competitors’ strategies. Includes indicators for leader, lap-down and lucky dog cars.

  • Session Manager: This flexible feature allows users to individually select racing sessions (practice, qual, race) for comparisons as well as cross-session analysis. Data can be accessed live or on demand.

  • Virtual Timing & Scoring Fixed Loops: Users set predefined fixed playback loops to break down location and telemetry data at the physical loop locations.

  • Multi-lap table mode: Enables users to view times and information from every lap in the session while highlighting fastest or fastest consecutive laps.

  • Recording feature: Users can record video clips for easy sharing.



RACEf/x   combines GPS, NASCAR timing and scoring, and ECU (engine control unit) data to track cars within 2 cm of accuracy under extreme circumstances. 

  • Used by NASCAR in each of its racing series

  • Creates real-time race record using on-board GPS units that capture positioning and telemetry data including:  

    • Speed​

    • Acceleration/deceleration

    • Time behind leader

    • Car position

    • RPM

    • Brake

    • Throttle

  • Tracks dozens of vehicles traveling in excess of 180 mph (290 km/h) five times per second

  • Provides broadcasters with 2D/3D broadcast elements including:

    • ​Telemetry

    • Pointer graphics

    • Choose Rule

    • Green Flag Pit Stop

    • Fuel Telemetry


RaceFX On-board GPS Unit1.jpg

Race Crawl

SMT’s Race Crawl system is a powerful graphics platform that supports real-time display of a race leaderboard, providing audiences with starting lineups, leaderboards, results and points. The Race Crawl system fully integrates with SMT’s other products, including live scoring, production tools and stand-alone graphics.

The Race Crawl system can be customized to support:

  • Custom graphic formats

  • Logos

  • Headshots

  • Drop-down statistics

  • Sponsor advertising

  • Animations

  • Program alerts

  • Dynamic imagery

Race Crawl1.jpg

Talent and Information Systems

With SMT’s commentator support, on-air talent is instructed on how best to use our off-camera information systems to deliver expert analysis in-race, during replays or postrace. Our systems offer an array of current and historical data, statistical and real-time information, providing on-air talent with an in-depth look into the race strategy each team is implementing.

With SMT’s GOTO Board, commentators share with the television audience key race information via an interactive touchscreen. Topics may include:

  • Weather Conditions

  • Pole Qualifying Results

  • Racing Statistics

  • Racing Technology


With SMT’s interactive touch screen, GOTO Board, commentators share with the television audience key race information, including:

  • On-track Weather Conditions

  • Pole Qualifying Results

  • Racing Statistics

  • Racing Technology

  • Qualifying Racers

  • Pit Row Images

  • Start Grid

  • Biometrics

MicrosoftTeams-image (1).png
  • Qualifying Racers

  • Images

  • Starting Lineup

  • Biometrics

Racing Highlight Reel

bottom of page