PS29: DIGITAL SPONSORSHIP
When challenges arise, SMT's mission is to find solutions that keep our clients ahead of the curve. In response to COVID-19, we developed fan enhancement solutions; provided online IPTV tools for media and commentators; implemented remote, cost-effective services; and delivered a virtual platform maximizing on-air sponsors’ exposure.
Remote Production and Operations
SMT accelerated our remote production initiatives and built ROOSTER (Remote Optics Operator Staffing & Technology for Eliminating Risk) studios at our Durham, N.C., Jacksonville, Fla., and Fremont, Calif., divisions. ROOSTER replicates the production truck mode with SMT technicians operating various systems such as the UI, video monitoring, communications, graphics and data integration remotely.
V-FAB (Virtual Fans, Ads & Brands)
V-FAB (Virtual Fans, Ads & Brands) is a virtual insertion system that infused broadcasts with the high energy of virtual fans in the stands, while empowering sponsors and advertisers with in-game virtual ads and messaging that connected sponsors with fans.
Beyond the tangible strengths and assets that SMT brings to a client as a vendor partner, there are also the contributions we make that help clients innovate and progress. Recent accomplishments on behalf of our clients include:
Biometric data integration: SMT's tag-and-reader system "listens" to heart rate recordings and sends the data in real-time to the OASIS Platform. In use at several tournaments.
MLS Cup 25th Anniversary: 3D Volumetric AR show open created by SMT Creative Studio utilizing V-FAB
2020 Masters: Moved from April to Nov. Limited on-site team.
2020 U.S. Women’s Open: Moved from June to Dec, played on two courses
NBA Marvel’s Arena of Heroes: CameraTracker AR special edition game
PFL: New Fighter Performance Metric
We are honored to have been awarded 36 Emmys over the past two decades on behalf of our work with our stellar roster of clients, including three this year for our contributions to:
Outstanding Playoff Coverage: NFC Wild Card Game | Nickelodeon (CBS Sports)
Outstanding Live Sports Series: Sunday Night Football | NBC
Outstanding Technical Team Event: Super Bowl LV | CBS
SMT’s Virtual Fans and Brands (V-FAB) solution infuses broadcasts with real-time data-driven virtual enhancements, while empowering sponsors and advertisers with in-game virtual advertising solutions that can be tailored to viewers' regions.
Clients such as MLB take full advantage of SMT’s technology with zoned virtual ads that rotate with the change of each batter. Our hockey clients have used our technology to display five ads at once, in various locations around the rink. Ads can be targeted on a per-market basis for local, national and international broadcasts and are excellent options for companies to build global brand awareness.
In addition, SMT’s patented OASIS Platform is a highly integrated, multi-venue, time-synchronized, multi-level, data/video management system that SMT architected, designed and created. OASIS provides professional sports leagues/teams/federations with a platform to maintain, administer and manage centralized control over all phases of data and video.
OASIS is able to ingest all relevant data and video. Subsequently, its proprietary Eventing Intelligence Engine integrates and synchronizes all the various data inputs. Through automatic live detection of events new insights are created to enhance the presentation of the game to the public and the league's partners.
By combining OASIS with V-FAB, the abovementioned new insights can be virtually integrated into the broadcast, or on the in-venue production.
THE WORLD OF TENNIS
SMT is a pioneer in the tennis industry, servicing the sport’s most prestigious events including the four Grand Slams, 1000 Series and Premier events.
SMT is a preferred scoring and production partner of Australian Open, Roland Garros, Wimbledon and the US Open.
SMT is the official graphics provider for HBS France/Roland Garros.
SMT’s services range from scoring, serve speed, and rally count to video wall and TV production, virtual insertions, media and players services.
SMT has expanded our services to include remote operation, minimizing our footprint on-site with less equipment and less staff.
SMT has multiple ongoing tennis projects in production, including biometrics; line calling and net calling systems; web-based, self-scoring application; online media services; camera tracking; and virtual insertions.
SMT continues to pursue the latest innovative technologies that offer enhanced services to all constituencies.