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GOLF CAPABILITIES

Intro to SMT

CHANGING THE GAME

SMT is the premier technology provider for sporting events, broadcasts and livestreams. With more than three decades pioneering best-in-class solutions, we redefine the sports experience through award-winning platforms, real-time data mastery, seamless integration and captivating visualization. 

38

YEARS

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60

SPORTS

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85

PATENTS

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22K

ANNUAL EVENTS

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220

CLIENTS

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38

EMMY AWARDS

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CULTURE OF INNOVATION

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INDUSTRY RECOGNITION

We are honored to have been awarded 36 Emmys over the past two decades on behalf of our work with our stellar roster of clients, including three this year for our contributions to:

  • Outstanding Playoff Coverage: NFC Wild Card Game | Nickelodeon (CBS Sports)

  • Outstanding Live Sports Series: Sunday Night Football | NBC

  • Outstanding Technical Team Event: Super Bowl LV | CBS

CLIENTS AND PARTNERS

Over 200 clients entrust us with their most valuable assets: their fans.

OUR TECHNOLOGY

Craft the story of your game by choosing from live and historical data and statistics, social media feeds, video and telemetry, all integrated into compelling graphics for display on video boards, scoreboards, and screens of all kinds.

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OUR SERVICES

SMT's broadcast and event specialists take pride in helping our clients turn their visions into reality. From site review to choosing our most impactful solutions and on-site set-up and operation, SMT is devoted to our clients’ success every step of the way.

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ON-SITE AND BROADCAST
ENHANCEMENTS FOR GOLF

SMT provides its sports clients with effective on-site and broadcast data visualization and storytelling tools.
Below is an overview and brief description of our most prominent golf products and services.

Scoring

SCORING SYSTEMS

Having designed and developed the official timing, scoring and administration systems for multiple leagues and events, SMT understands the complexities of live events and the significance of effective real-time data presentation.

 

SMT scoring systems integrate both manual and automated data capture technologies and include systems that generate official statistics and analytics. These systems also deliver content via broadcast and on-site video displays graphics and to various digital platforms (mobile, web and information systems) that provide real-time, historical and year-to-date historical data and comparisons for the media.  

 

SMT’s event administration systems include a variety of applications to assist event organizers with the management of major sports events. They include, for example, sophisticated scheduling and prize money systems as well as athlete registration systems and PISA (Press Information System Application) to schedule athlete interviews for media. SMT can provide various examples of how it has assisted event organizers with this technology and expertise.

Some of SMT's scoring contributions to golf include:

  • Primary scoring and technology provider at the Masters Tournament since 1993 

  • Concepted (1998) and developed (2001) SHOTLink for the PGA TOUR

  • Provider of scoring solutions and services for the Evian Masters since 2000

  • Provider of scoring services and technologies since 2008 for the three primary USGA Opens: men's, senior's and women's

  • Scoring and technology services partner since 2010 with the R&A at The Open Championship

  • Provider of golf scoring services for the Rio 2016 Olympics

  • Annual provider of scoring, media, video board, IPTV and fan enhancement services to over 40 PGA TOUR sanctioned events

  • Provider of scoring, ball position, video display, production and IPTV services at the Presidents Cup since 2009

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On-Course

ON-COURSE DISPLAYS

From its inception, SMT has been at the forefront of display technology and display content production for clients such as the major golf tournaments, tennis Grand Slams and major marathons. SMT delivers a broad array of display services tailored to each event’s site and needs, providing events with expanded sponsor revenue opportunities while enhancing the fan experience. Our display production services range from fully automated scoreboards and information displays, to manned production with skilled producers, editors and graphics operators. SMT delivers a high-level production with multiple video sources, tennis line calling replay, custom edited video content, remote ENG cameras, social media, custom session opening, player introductions and sponsor events.

Products

  • On-Course Displays

  • Monsterboards & Automated Monsterboards

  • Ribbon Boards

  • On-Course Digital Scoreboards

  • Cup Play Display Production

  • Next Gen Production

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On-Course Displays

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Ribbon Board

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Waste Management Monsterboard

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USGA Monsterboard

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On-Course Digital Scoreboards

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Custom On-Course Displays

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Presidents Cup Production

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On-Course Shotlink Scoreboard Production - Presidents Cup

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On-Course Shotlink Scoreboard Production

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US Women's Open

OFF-COURSE DISPLAYS

Off-course displays include large-scale video displays (Monsterboards), information towers, fan-zone displays, social media walls, indoor ribbon displays and digital ad panels. These displays are designed to provide the media, athletes and spectators uninterrupted access to tournament stats, video, social media buzz and information regardless of where they are on the premises.

Products

  • Fan Zone Displays

  • Information Towers

  • Social Media Walls

  • Custom Off-Course Displays

  • Indoor Ribbon Displays

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Fan Zone Displays

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Information Towers

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Players Curved Wall

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USGA Curved Wall

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Custom Off-Course Displays

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Custom Off-Course Displays

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Custom Off-Course Displays

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Custom Off-Course Displays

Off-Course
Indoor Displays

INDOOR DISPLAYS

SMT offers a range of indoor LED display solutions designed to enhance upscale hospitality environments at various events. Often, SMT is tasked with creating the interior video concept and collaborates closely with the tournament team and interior build-out vendors to ensure seamless integration within the space.

Products

  • Integrated into Interior Video Walls

  • Ribbon Display

  • Tickers

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USGA Champs Pavilion

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Players Club Wall

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Players Optum Ticker

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AWS Ticker

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Benefactor Ticker

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NBC Ticker Display

Dye's Player's Pavilion

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Players Merchandise Ribbon

Media Info Systems

MEDIA INFORMATION SYSTEMS

SMT has built the most comprehensive interactive solution for the media, integrating real-time and historical information, live video and archived matches and interviews. Our IPTV interactive touch screen or mouse-operated system delivers a powerful tool to each journalist for interview booking, match video analysis, interview transcripts, and more, making our services a must-have for large events.

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The Masters Tournament

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The Open Championship

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The U.S. Open Championship

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Evian Championship

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Presidents Cup

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Players

SPONSOR WRAPS

Sponsor Wraps are branded, digital wraps that can be applied to an individual TV, group of TVs, or all TVs on the golf course. Sponsor Wraps are an effective tool for increasing exposure for event sponsors.

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MENU BOARDS

Menu Boards are a digital wrap that presents menu information to the fans while keeping dedicated space for the event broadcast. SMT Creative Studio will work directly with the event caterer to build each menu graphic.

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SECURITY CAMERAS

Utilizing the existing fiber network, MT offers an IP-Security Camera
kit as an expandable feature. This service includes 12 or 24 cameras, Network Video Recorder (video storage), and Multi-View Channel. SMT's 1920x1080 IP cameras have remote PTZ control for easy
onsite adjustments.

TIPS
  • As part of our TIPS kit, SMT will provide an HD Receiver Dish and over-the-air HD tuner to receive national and local channels. SMT can also ingest feeds from the web (streaming) or on-site broadcast partners.

  • Each of these video signals is encoded and distributed as a channel on our IPTV Network. SMT will deploy and manage a fiber/Cat5 network to distribute these video signals.

  • SMT will provide and hang all televisions and mounts per the tournament-provided TV list.

  • The IPTV Server/Admin tool allows our teams to manage each Television remotely with the ability to change the channel, control the volume, power on/off, distribute weather messaging, provide custom ticker messaging and more.

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TIPS

WORKFLOW

CUSTOM TICKER

WEATHER WRAPS

WEATHER GRAPHIC

WEATHER WRAPS

EQUIPMENT

PROVIDED

SMT has the following equipment in inventory:

  • Televisions: 32", 50", 55", 65", 75", 86", 43" weatherproof and 80" weatherproof

  • Mounts: tent pole mounts, wall mounts, hanging mounts, floor stands, and custom mount types if necessary

  • Fiber cabling

  • Cat6 cabling

  • Network switches

  • IPTV server, encoders and decoders

  • HD Dish and OTA

EXPANDABLE

FEATURES

The following are expandable features of the TIPS system designed to increase the fan experience, provide additional exposure to event sponsors, or to assist tournament operations.

  • GolfTeeV

  • Sponsor Wraps

  • Menu Boards

  • Security Cameras

  • Touchscreen Kiosks

  • Event Sponsor Videos

  • Additional Channels

CCTV

CCTV STAT-INTEGRATED CHANNELS

Used in VIP Hospitality Chalets, SMT's GolfTeeV and Enhanced Channels ingest the dirty feed from broadcast and apply branded graphics such as tickers and logos to customize the televised content. Tournament partner ads also cover broadcast commercials so that all content caters to the specific client.

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Kiosks

KIOSKS

Interactive touchscreen kiosks, custom-designed by SMT's Creative Studio, allow fans to interact with tournament-specific content such as leaderboards, player profiles, sponsor messaging and social media.


Learn more about SMT's "Selfie With the Stars" product.

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Pro-Am

PRO-AM DRAW PARTY & TOURNAMENT PAIRING

SMT provides the full production of video and graphical content on LED screens for draw parties and tournament pairings. SMT's systems display information including tournament logos, player bios, country flags and pairings, rosters, and more.

  • Display

  • Software

  • Reporting: Amateur Alpha List, Professional Roster, Pro-Am Pairings & Scorecard, Professional Notes, Address Labels, Bags Tags

  • Tournament Pairings Management: Produces pairing from SHOTLink, assigns caddie bib colors, provides daily pairing sheets, send to print company

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Travelers

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VIDEO PRODUCTION SERVICES

SMT’s Video Production Services team is comprised of Emmy-winning broadcast specialists who use a producer’s eye to help clients produce engaging and compelling content. Our video editing and distribution services capture special events for tournaments, including player interviews, client testimonials and tournament promotional materials for on-site video boards, webcasts or television.

  • Tee-to-Green

  • Featured hole production

  • Moments Ago

  • Tournament Highlights

Featured Hole Production

  • Waste Management Phoenix Open "Live from 17"

  • Produced live video feed from 17 Tee-to-Green

  • Graphics overlays

  • Multiple camera angles

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Tee-to-Green

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Tee-to-Green

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Feature Hole Production

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Feature Hole Production

Digital

DIGITAL IMPLEMENTATION

SMT’s Digital Media team has a strong knowledge of web and mobile applications, virtual and augmented reality, live data streaming and live video enhancement.

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Digital Solutions - US Open Website

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Digital Solutions - US Open Website

Broadcast

BROADCAST

For live broadcasts, SMT can display an assortment of content such as live tournament statistics, sponsor placements and virtual ads, in addition to virtual enhancements such as Drive Grid, a product that highlights drive distances. Other fan favorites include SMT’s Landing Zone graphic that predicts where a tee shot will land; PuttVision, which offers a 3D model that displays the optimal putting line while highlighting the topography of the green; and Chipping Circles, a set of three yellow circles that illustrate the proximity of a player’s chip to the hole. SMT’s in-house design entity, SMT Creative Studio, specializes in the creation and implementation of compelling content presentation for on- and off-site audiences, including video displays, broadcast and digital platforms. These state-of-the-art graphics presentations include real-time 2D/3D animations and virtual and augmented reality graphics. SMT also provides customized channels that integrate directly into existing tournament CCTV systems.

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Virtual Drive Line

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GOTO Touchscreen

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Weather/Wind Service Delivery

Weather/Wind Service Delivery

OASIS

THE OASIS PLATFORM

With 38 years of experience shaping the live sports industry, SMT has developed a robust organizing philosophy and an advanced data management system known as OASIS (Organization of Asynchronous Sports Information Subsystems). 

OASIS ORGANIZING PHILOSOPHY

 

OASIS conceptualizes the data landscape of a sports league through three distinct layers:  ​​

 

Level 0    Systems that generate data or video.

 

Level 1    The central hub that absorbs, collates, synchronizes, organizes, expands, and distributes Level 0 data
                 via push and query APIs.

 

 

Level 2    Systems that consume, present, or use the data.

 

This philosophy offers a streamlined, intuitive approach to data governance and management, necessitating a disciplined central authority to ensure proper separation and functional independence among the layers. OASIS accommodates multiple vendors at Levels 0 and 2, ensuring clear communication and independence between subsystem suppliers while maximizing the benefits of their participation.

THE OASIS PLATFORM

 

The OASIS Platform is a sophisticated, multi-venue, time-synchronized, and multi-level data/video management system. Designed and created by SMT, it provides professional sports leagues with a centrally controlled platform for managing all aspect of data creation, distribution, visualization and monetization.

 

In the following video, you'll see the OASIS Platform in action for the NHL, featuring the OASIS “Quad Split” video with these components: 

  • Upper Right Quadrant: Tracking video showing player and puck tracking accuracy.

  • Lower Right Quadrant: Interactive portion of the video controller for various screens, including:

                   o    Real-time virtual element insertion

                   o    Commentator Information Screen (CIS)

                   o    Data analysis screen for real-time quality monitoring

                   o    Eventing screen for recognizing data and events

                   o    Script editor for system instructions and replay scripts

  • Lower Left Quadrant: Real-time automated event generation through the live eventing engine.

  • Upper Left Quadrant: Real-time output display, highlighted in future videos.

 

Sizzle Reel

OUR HIGHLIGHT REEL

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