CHANGING THE GAME
SMT serves the sports industry with innovative, award-winning technology for events, broadcasts and livestreams with a focus on real-time data collection, integration and visualization. With more than three decades of developing best-in-class solutions, SMT is an unsurpassed leader in sports technology.
Culture of Innovation
We are honored to have been awarded 36 Emmys over the past two decades on behalf of our work with our stellar roster of clients, including three this year for our contributions to:
Outstanding Playoff Coverage: NFC Wild Card Game | Nickelodeon (CBS Sports)
Outstanding Live Sports Series: Sunday Night Football | NBC
Outstanding Technical Team Event: Super Bowl LV | CBS
Clients and Partners
Over 200 clients entrust us with their most valuable assets: their fans.
The OASIS Platform
SMT’s 36 years of experience touching every aspect of the live sports industry from:
live sports television,
to live sports in-venue presentation,
to live sports production,
to live sports fan engagement,
to live sports promotion,
to live sports digital presentation,
to live sports league management
has led SMT to create a powerful organizing philosophy called OASIS and a powerful data management system called the OASIS Platform (Organization of Asynchronous Sports Information Subsystems).
OASIS as an organizing philosophy views the data landscape of a sports league in three (3) layers:
Level 0 All subsystems that create data or video
Level 1 The central hub that absorbs, collates, synchronizes, organizes, expands, and distributes all
Level 1 data via push and query APIs
Level 2 All subsystems that consume, present, or use the data
OASIS’ organizing philosophy defines a simple, intuitive, approach to a sports league’s data governance and data management but requires a highly disciplined, central authority to maintain the proper separation of the layers and to maintain functional independence between layers for a sports league to gain the full benefits of the OASIS organizing philosophy.
OASIS is agnostic as to whether there are multiple individual vendors supplying the various subsystems at Level 0 or Level 2 or whether there is just one vendor supplying all subsystems at Level 0 or all subsystems at Level 2. The OASIS organizing philosophy ensures all subsystem suppliers maintain functional independence, communicate clearly to others and receive the full benefit of their participation.
As a product, the OASIS Platform is a highly integrated, multi-venue, time-synchronized, multilevel, data/video management system that SMT architected, designed and created to provide professional sports leagues with a centrally controlled and league-controlled platform to organize, maintain, administer, and manage all phases of the league’s data creation, data distribution, data visualization, and data monetization.
In the video that follows, you will see how all the information from the OASIS Platform comes to life for the NHL. The OASIS “Quad Split” video has four components:
Upper right quadrant: Our tracking video allows the user to see that all players and the puck are being properly tracked and tagged.
Lower right quadrant: One of two multipurpose and interactive portions of the video controller allows the user to see (and change between) various screens including:
The graphical interface screen where operators can insert virtual elements in real time;
A Commentator Information Screen (CIS);
A data analysis screen that confirms the system is receiving data as planned and measures the real-time quality of the data being received against agreed-to protocols;
An eventing screen that recognizes data and newly created events as they occur; and
A script editor that allows the operator to change instructions to the system for insertion of virtual elements and/or pre-programmed instant replay scripts.
Lower left quadrant: This quadrant is similar to the lower right hand quadrant in that it allows the operator to toggle between screens. This video clip demonstrates the real-time generation of automated events being created through the OASIS Platform’s live eventing engine.
Upper left quadrant: Displays the real-time output of the system; this output will be highlighted in future videos showing the application.
LIVE SPORTS ON SITE AND BROADCAST ENHANCEMENTS
SMT provides its sports clients with effective on-site and broadcast data visualization and storytelling tools. Below is an overview and brief description of our most prominent products and services.
Scoring, Statistical & Event Administration Systems
Having designed and developed the official timing, scoring and administration systems for multiple leagues and events, SMT understands the complexities of live events and the significance of effective real-time data presentation.
SMT scoring systems integrate both manual and automated data capture technologies and include systems that generate official statistics and analytics. These systems also deliver content via broadcast and onsite video displays graphics, and to various digital platforms (mobile, web and information systems) that provide real-time, historical and year-to-date historical data and comparisons for the media.
SMT’s event administration systems include a variety of applications to assist event organizers with the management of major sports events. They include, for example, sophisticated scheduling and prize money systems as well as athlete registration systems and PISA (Press Information System Application), used at Wimbledon to schedule athlete interviews for media. SMT can provide various examples of how it has assisted event organizers with this technology and expertise.
Tracking and Telemetry
From NASCAR to the NFL, SMT’s tracking technologies help tell stories through data visualizations via the four key forms of sports tracking technology (optical, GPS, infrared (IR), and ultra-wideband (UWB)/RFID).
SMT assists Major League Baseball, Minor League baseball and the PGA Tour with our optical tracking technology. We use computer vision to track baseballs and golf balls to within a pixel or better accuracy. SMT has tracked over 10 million pitches in baseball as well as all of the approach shots for every PGA Tour event. For NFL broadcasts, SMT’s CameraTracker provides an optical data tracking system on an aerial broadcast camera to insert live 3D virtual graphics onto the playing field. SMT’s Next Gen Tele auto render system brings impactful value with storytelling tools that show fans the route variations as plays develop.
SMT captures a plethora of GPS-generated information for motorsports, including telemetry data (speed, throttle, brakes, gears, and RPM), positioning data and camera data. The data is used to create a real-time digital record of the race that is dispersed to various systems that feed on-air graphics.
SMT’s Puck and Player Tracking technology for the NHL is based on infrared technology. We place sensors in the back collar of the player uniforms as well as sensors inside the puck to track accurately within an inch.
The Professional Fighters League (PFL) uses our Ultra-Wide Band/RFID technology to help determine punch speeds of their fighters which is then visualized throughout the fight as graphical insertions to help augment the broadcaster's storytelling efforts.
SMT’s in-house design entity, SMT Creative Studio, specializes in the creation and implementation of compelling content presentation for the on and off-site audiences, including video displays, broadcast and digital platforms. These state-of-the-art graphics presentations include real-time 2D/3D HD animations, virtual and augmented reality graphics. Our graphic content production capability ranges from the latest render and animation systems to systems that deliver content for perimeter displays and broadcast clock-and-score bugs. In addition, SMT provides customized channels that integrate directly into existing tournament CCTV systems.
Branding and Graphic Design
SportsCG Graphics Platform
Real-time 2D/3D Animation
Next Generation Statistics
SMT offers an unparalleled, intuitive workflow for seamless graphics integration. With the OASIS Platform and SportsCG graphics publishing system, SMT offers an unmatched turnkey approach to graphics for clients such as the Masters Tournament, Wimbledon, Roland Garros, the China Open, MLS and PFL.
PFL Sponsor Stats Graphic
NHL OPTICS Graphics
NASCAR Race Crawl with Telemetry
NBC NFL SportsCG
SMT’s powerful, real-time virtual insertion platforms are custom designed for sporting events, newscasts, award ceremonies and concerts. Broadcasters worldwide use SMT’s 2D and 3D virtual graphics to help viewers focus on key plays and statistics, to insert targeted virtual ads or to create dramatic and compelling visuals. SMT’s Virtual Fans, Ads and Brands (V-FAB) system infuses broadcasts with the high energy of virtual fans in the stands, while empowering sponsors and advertisers with in-game, geographically targeted virtual ads and messaging.
Hockey Virtual User Interface
Yellow First Down Line
Yellow First Down Line User Interface
NASCAR Pointers User Interface
Virtual In-Game Graphics
Video Displays and Production
From its inception, SMT has been at the forefront of display technology and display content production for clients such as the major golf tournaments, tennis Grand Slams, and major marathons. SMT delivers a broad array of display services tailored to each event’s site and needs, including large-scale video displays (Superwalls), information towers, on-court/on-course and mezzanine ribbon boards, and digital ad panels as well as scoreboards. These provide events with expanded sponsor revenue opportunities while enhancing the fan experience on site. Our display production services range from fully-automated scoreboards and information displays, with logic automatically driving content, to manned production with skilled producers, editors and graphics operators. SMT delivers a high-level production with multiple video sources, tennis line calling replay, custom edited video content, remote ENG cameras, social media, custom session opening, player introductions, and sponsor events.
Video Walls and Production
Projection Systems Ribbon
Board Displays and Production
Sponsor Branded Serve Speed and Clock Displays
Scoreboard Content Production
Chair Umpire LED
Waste Management Superwall
NYC Marathon Jumbo LED
Talent and Information Systems
SMT’s commentator support systems offer an array of current and historical data, statistical and real-time information, including injury reports, strategy reports, and other pertinent data — everything an announcer needs to provide complete, real-time game and player analysis.
SMT’s information systems manage player databases, scoring formats, draw entry, game schedules and status, data distribution and administrative reports. This information can be fed through CCTV systems to video displays, touch screens and prompters.
Commentator Information Systems
Telestrators and Analytics Tools
Commentator Information Systems (CIS)
Giant On-Air Talent-Operated Board (GOTO)
Media Information Systems
SMT has built the most comprehensive interactive solution for the media, integrating real-time and historical information, live video and archived matches and interviews. Our IPTV interactive touch screen or mouse-operated system delivers a powerful tool to each journalist for interview booking, match video analysis, interview transcripts, and more, making our services a must-have for large events.
The Masters Tournament
The Open Championship
The U.S. Open Championship