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2020 CAPABILITIES

WITH VIRTUAL ENHANCEMENTS

CHANGING THE GAME

SMT has more than 30 years of experience in designing, developing, deploying, operating, maintaining, refining, and servicing award-winning, best-in-class technology solutions for sports.

35

YEARS

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60

SPORTS

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70

PATENTS

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20K

ANNUAL EVENTS

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220

CLIENTS

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33

EMMY AWARDS

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Customers and Partners

Over 200 clients entrust us with their most valuable assets: their fans.

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Scoring and Statistical Systems

SMT designed and developed the official timing and scoring systems for:

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Our Technology

Craft the story of your game by choosing from live and historical data and statistics, social media feeds, video and telemetry, all integrated into compelling graphics for display on video boards, scoreboards, and screens of all kinds.

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Our Services

SMT's broadcast and event specialists take pride in helping our clients turn their visions into reality. From site review to choosing our most impactful solutions and on-site set-up and operation, SMT is devoted to our clients’ success every step of the way.

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SMT Sport-Specific Systems 

  • Real-time Player and Object Tracking Systems

  • Official League-Wide Scoring Systems

  • Live Biometric Tracking Systems

  • Live Athlete Performance & Coaching Systems

  • 3D Visualization and Analytics Systems

  • Real-time Accessible Archived Statistics Systems

  • Virtual Replay and Official Review Systems

  • Live Athlete Safety & Monitoring Systems

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Live Sports Broadcast Television Enhancement Systems

Graphics Display Systems

Talent Systems

Virtual Insertion Systems

Digital Media Systems 

  • Website Creation: Deployment and Hosting

  • Mobile Apps: Creation and Deployment

  • Social Media: Curation and Publishing

Client Services

  • 24/7 Live Help Desk Support

  • Consultancy Services

  • On-Site System Operations

  • Project and Account Management

  • System Design and Development

  • Creative Services and Graphic Design

  • Event Planning and Event Execution

  • Multi-Vendor System Integration

Live On-Site Event Operations

  • Official Event Scoring Systems

  • Video Wall Displays

  • Scoreboard Displays

  • Event Information Systems

  • Social Media Integration Systems

  • Fan Engagement Systems

  • IPTV Systems

  • Press and Media Information Systems

  • Event Management and Admin Systems

Real-Time Data Processing

  • Data Creation, Parsing, Ingestion and Synchronization

  • Data Processing, Organization, Integration and Aggregation

  • Designing, Developing and Deploying Data Protocols and Schemas

  • Data Distribution via APIs, RTP Protocols and Cloud Architecture

  • Real-time Artificial Intelligence Eventing

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SMT's OASIS Platform: Our philosophy of organization and presentation for every SMT solution.

SMT’s patented OASIS Platform is a highly-integrated, multi-venue, time-synchronized, multi-level, data/video management system that SMT architected, designed and created. OASIS provides professional sports leagues/teams/federations with a platform to maintain, administer and manage centralized control over all phases of data and video.

The OASIS Platform organizes leagues’ data infrastructure and systems into three levels:

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Product Spotlight: Virtual Insertion Technology

SMT’s Virtual Fans and Brands (V-FAB) solution infuses broadcasts with the high energy of virtual fans in the stands, while empowering sponsors and advertisers with in-game virtual advertising solutions that can be tailored to viewers' regions.

 

Since pioneering the Emmy-winning virtual systems for football (1st & Ten) and baseball (K-Zone), SMT's expanded virtual technology now includes virtual audiences as well as advertising and sponsorship insertions, all in real-time on live TV.

 

Since 2003, SMT has offered clients the opportunity to sell ad space in uniquely flexible spaces such as fields of play, tennis courts, backboards behind batters, hockey rink glass, LED ribbon boards, buildings, as virtual billboards and virtual sets, and more.

 

Clients such as MLB take full advantage of SMT’s technology with zoned virtual ads that rotate with the change of each batter. Our hockey clients have used our technology to display five ads at once, in various locations around the rink. Ads can be targeted on a per-market basis for local, national and international broadcasts and are excellent options for companies to build global brand awareness.

 

With SMT V-FAB, the possibilities are endless.

Virtual Insertion Examples

Situation Analysis of SMT's Virtual Insertion Technology

Statement of the Situation

With fans around the world hungry for live sports, leagues and broadcasters are searching for ways to keep audiences engaged while helping sponsors and advertisers deliver messaging to sports fans and consumers in the COVID-19 era.

Statement of the Problem

Live sports are expected to resume with extremely high viewership across a wide demographic, initially with fans watching on TVs and other devices as opposed to cheering from the stands. The ESPN Coronavirus Lockdown Fan Study, conducted April 17-20, reported that 65 percent of respondents were in favor of sports returning even if fans can't be in attendance, with 88 percent of avid sports fans planning to watch as much sports as possible. Leagues and broadcasters will need to explore solutions that will generate a level of excitement for at-home fans while enabling sponsors and advertisers to reach consumers in new ways that don’t rely on the old paradigm of limited commercial slots.

Statement of the Solution

Without missing a beat, SMT has shifted its research and development toward innovative ways to achieve these goals on behalf of its clients. SMT V-FAB will give fans the familiar comfort of cheering fans in the stands, with virtual opportunities ranging from team logos to sponsored billboards to animated on-field graphics and more.

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