JUNE ANALYTICS

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WEBSITE

Site Visitors

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Behavior

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Sources

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Summary

  • Total page views in April were 10,320, total in May was 10,508, total in June was 10,991. Pretty consistent, with a slow upward trend over the months.

  • Our most site activity this month was on Thursday, June 3.

  • Over half of our website views are of our homepage, with an average time of 1m 18s (1 second longer than last month). This is almost exactly the same each month.

  • Our top three most visited pages are Home, Careers and About. This month, Careers came ahead of About page for the first time since we've been tracking. I wonder if we had more job postings this month to cause this.

  • The page with the most time spent is Careers, averaging 4m 15s this month, almost double the time spent on this page the past two months. Again, did we have more/new job postings in June?

  • 44% of our traffic is directly typing in our URL, 30% is from search, 24% are referrals (sportvision.com being the top)

PRESENTATIONS

Traffic

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Traffic Sources

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Page Visits

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Summary

  • Our top-viewed presentation this month was WTA with over 60 views. 

  • June presentations were mostly in RFP format (Word doc) with WTA being our only Wix presentation. That explains why most activity was here, with our main directory being the next top viewed page which was likely from internal use.

SOCIAL MEDIA

Facebook

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Twitter

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Instagram

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LinkedIn

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Summary

  • This month we posted more on social media going from 9 in April, to 7 in May, to now 13 (FB) in June. 

  • Interesting to see how differently each post performed on different channels 

  • Facebook averages per post: 

    • Reach: 268.2

    • Engaged users: 26.7

    • Likes: 19.5

    • Comments: 0.2

    • Shares: 1.6

    • Clicks: 14.9

  • Twitter averages per post: ​

    • Retweets: 0.8

    • Likes: 2.9

  • Instagram averages per post: ​

    • Reach: 165.3​

    • Likes: 19.7

    • Comments: 0.3

  • LinkedIn averages per post:

    • Impressions: 863.7

    • Likes: 19.9

    • Comments: 0.5

    • Shares: 1.7

    • Clicks: 41.5

NEWSLETTERS

Oculus Employee Newsletter: June 18

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Oculus Employee Newsletter: June 25

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Summary

  • This month we sent two newsletters to employees (April and May each only had one)

  • June 18 Newsletter:

    • 54.5% of employees opened the email (188 of 347)​

    • 96.6% viewed in Outlook (only 12 employees chose to view in browser)

    • 2 bounced emails (Nicolas Azizian: n.azizian@smt.com, Grace Hoopingarner: g.meeker@smt.com)

    • Links:

      • Leo Levin video: 39 clicks​

      • The Emmys article: 20 clicks

      • YouTube Masters video: 12 clicks

      • SMT Sports Emmys video: 8 clicks

  • June 25 Newsletter

    • 48% of employees opened the email (165 of 345)

    • 95.4% viewed in Outlook (only 16 employees chose to view in browser)

    • 1 bounced email (Ian Stoll: i.stoll@smt.com)

    • Links: 

      • SRX Highlight video: 12 clicks​

      • SVG PFL SmartCage article: 1 click

      • SVG ROOSTER article: 1 click