JULY ANALYTICS

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WEBSITE

Site Visitors

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Behavior

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Sources

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Summary

  • Total page views in April were 10,320, total in May was 10,508, total in June was 10,991, total in July was 13,559. We have had a pretty consistent, flat number of views April-June, with a very large 23.36% increase for July.

  • Our most site activity this month was on Tuesday, July 27 with a massive spike in views this day. Why this date?

  • Over half of our website views are of our homepage, with an average time of 1m 10s (8 seconds less than last month). This is almost exactly the same each month.

  • Our top three most visited pages are Home, About and Careers. This month, About came back ahead of Careers page since last month. I think the spike in Careers in June must have been from new job postings.

  • The page with the most time spent is Careers, averaging 4m 32s this month. Down about 45 seconds from last month, likely because there was a June spike in Careers page views.

  • 50% of our traffic is directly typing in our URL, 25% is from search, 24% are referrals (sportvision.com being the top). About 1% comes from social media.

PRESENTATIONS

Traffic

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Traffic Sources

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Page Visits

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Summary

  • Our top-viewed presentation this month was our main directory page which is likely from internal use. AMP and XFL were the next two most viewed presentations with over 40 views each.

  • XFL was our main presentation in Wix this month which explains the high number of views.

SOCIAL MEDIA

Facebook

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Twitter

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Instagram

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LinkedIn

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Summary

  • This month we posted a little less on social media compared to June, 13 to 10, but we are still posting more than we were in April in May which is great.

  • Interesting to see how differently each post performed on different channels 

  • Facebook averages per post: 

    • Reach: 223.4

    • Engaged users: 22.1

    • Likes: 15.1

    • Comments: 0.3

    • Shares: 1.4

    • Clicks: 16.5

  • Twitter averages per post: ​

    • Retweets: 0.9

    • Likes: 3.5

  • Instagram averages per post: ​

    • Reach: 155.0​

    • Likes: 25.4

    • Comments: 0.4

  • LinkedIn averages per post:

    • Impressions: 876.1

    • Likes: 21.1

    • Comments: 0.3

    • Shares: 2.1

    • Clicks: 33.7

NEWSLETTERS

Q2 Client Newsletter to Employees: July 9

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Q2 Client Newsletter to Clients: July 15

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Oculus Employee Newsletter: July 16

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Oculus Employee Newsletter: July 23

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Oculus Employee Newsletter: July 30

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Summary

  • This month we sent one newsletter to clients and four newsletters to employees.

  • Client Newsletter to Employees - July 9:

    • 53.5% of employees opened the email (183 of 344)​. We average about 50% opens each month.

    • 96.6% viewed in Outlook (only 12 employees chose to view in browser)

    • 2 bounced emails (Antoine Leath: a.leath@smt.com, Preezy Patel: p.patel@smt.com)

    • Popular links:

      • SkyCam video: 7 clicks​

      • YouTube Masters video: 7 clicks

      • Golf heart rate video: 5 clicks

      • SRX Highlights video: 5 clicks

  • Client Newsletter to Clients - July 15:

    • 38.4% of clients opened the email (​367 of 1,032)

    • 12% viewed newsletter in browser

    • 75 bounced emails

    • Popular links:

      • Emmys article: 29 clicks​

      • SkyCam video: 24 clicks

      • SVG Marvel article: 22 clicks

      • SVG ROOSTER article: 22 clicks

  • Employee Newsletter - July 16:

    • 42.7% of employees opened the email (146 of 342)​

    • 95.2% viewed in Outlook (7 people opened in browser)

    • 0 bounced emails!

    • Popular links:

      • Golf Celebrity video: 8 clicks​

      • Virtual Hockey video: 2 clicks

  • Employee Newsletter - July 23:​

    • 49.4% of employees opened the email (169 of 342)

    • 91.8% viewed in Outlook (14 opened in browser)

    • 0 bounced emails!

    • Popular links:

      • 2021 Hockey Season Highlights video: 12 clicks​

      • SRX Highlights: 3 clicks

  • Employee Newsletter - July 30:​

    • 49.1% of employees opened the email (168 of 342)

    • 92.9% viewed in Outlook (12 opened in browser)

    • 0 bounced emails!

    • Popular links:

      • The Open video: 10 clicks​

      • SVG Olympics and SMT article: 6 clicks

      • NHL Draft Virtual Board video: 4 clicks