APRIL ANALYTICS

SMT_horizontal_white (1).png

WEBSITE

Site Visitors

web-users.png

Behavior

pgviews.png

Sources

sources.png

Summary

  • Total page views in April were 10,320 

  • Over half of our website views are of our homepage, with an average time of 1m 11s

  • Our top three most visited pages are:

    1. Home​

    2. About

    3. Careers

  • The page with the most time spent is Careers, averaging 2m 43s

  • 41% of our traffic is directly typing in our URL, 30% is from search, 27% are referrals (sportvision.com being the top)

PRESENTATIONS

Traffic

traffic.png

Traffic Sources

trafficsources.png

Page Visits

visits.png

Summary

  • The only Wix presentation in April was to Vicente on April 13, which is why this was our top-viewed page.​

  • The second most viewed page was the main directory which is likely internal views (MKT and sales team)

SOCIAL MEDIA

Facebook

facebook.jpg

Twitter

twitter.jpg

Instagram

instagram.jpg

LinkedIn

linkedin.jpg

Summary

  • 9 total social media posts 

  • Most Facebook engagement is coming from Jacksonville, FL

  • Interesting to see how differently each post performed on different channels (looking at most engaged posts across platforms)

  • There is not a lot of data to compare here, so we should see more growth numbers in future reports

NEWSLETTERS

Oculus

OculusApril2021Reports.jpg

Summary

  • 50% of employees opened the email (175 of 350)

  • 89% viewed in Outlook (only 11% views in browser)

  • 2 bounced emails (I noted above in red text)

  • The most-viewed video was SMT March Madness Memories (see my notes above in red for other links)