CHANGING THE GAME
SMT serves the sports industry with innovative, award-winning technology for events, broadcasts and livestreams with a focus on real-time data collection, integration and visualization. With more than three decades of developing best-in-class solutions, SMT is an unsurpassed leader in sports technology.
When challenges arise, SMT's mission is to find solutions that keep our clients ahead of the curve. In response to COVID-19, we developed fan enhancement solutions; provided online IPTV tools for media and commentators; implemented remote, cost-effective services; and delivered a virtual platform maximizing on-air sponsors’ exposure.
Remote Production and Operations
SMT accelerated our remote production initiatives and built ROOSTER (Remote Optics Operator Staffing & Technology for Eliminating Risk) studios at our Durham, N.C., Jacksonville, Fla., and Fremont, Calif., divisions. ROOSTER replicates the production truck mode with SMT technicians operating various systems such as the UI, video monitoring, communications, graphics and data integration remotely.
V-FAB (Virtual Fans, Ads & Brands)
V-FAB (Virtual Fans, Ads & Brands) is a virtual insertion system that infused broadcasts with the high energy of virtual fans in the stands, while empowering sponsors and advertisers with in-game virtual ads and messaging that connected sponsors with fans.
Beyond the tangible strengths and assets SMT brings to a client as a vendor partner, there are also the contributions we make that help clients innovate and progress. Recent accomplishments on behalf of our clients include:
Biometric data integration: SMT's tag-and-reader system "listens" to heart rate recordings and sends the data in real-time to the OASIS Platform. In use at several tournaments.
MLS Cup 25th Anniversary: 3D Volumetric AR show open created by SMT Creative Studio utilizing V-FAB
2020 Masters: Moved from April to Nov. Limited on-site team.
2020 U.S. Women’s Open: Moved from June to Dec, played on two courses
NBA Marvel’s Arena of Heroes: CameraTracker AR special edition game
PFL: New Fighter Performance Metric
In 2021 and 2022, SMT teamed up with CBS Sports and Nickelodeon to “Nickify” select NFL wild-card games with on-field, slime-filled graphics throughout the kid-focused Nickelodeon shows. The Nickelodeon feed also included a special halftime show.
We are honored to have been awarded 36 Emmys over the past two decades on behalf of our work with our stellar roster of clients, including three this year for our contributions to:
Outstanding Playoff Coverage: NFC Wild Card Game | Nickelodeon (CBS Sports)
Outstanding Live Sports Series: Sunday Night Football | NBC
Outstanding Technical Team Event: Super Bowl LV | CBS
LEADERS IN THE
WORLD OF TENNIS
SMT is a pioneer in the tennis industry, servicing the sport’s most prestigious events including the four Grand Slams, 1000 Series and Premier events.
SMT is a preferred scoring and production partner of Australian Open, Roland Garros, Wimbledon and the US Open.
SMT is the official graphics provider for HBS France/Roland Garros.
SMT’s services range from scoring, serve speed, and rally count to video wall and TV production, virtual insertions, media and players services.
SMT has expanded our services to include remote operation, minimizing our footprint on-site with less equipment and less staff.
SMT has multiple ongoing tennis projects in production, including biometrics; line calling and net calling systems; web-based, self-scoring application; online media services; camera tracking; and virtual insertions.
SMT continues to pursue the latest innovative technologies that offer enhanced services to all constituencies.
SMT Creative Studio designed a new graphics package for the 2022 US Open world feed, including an interstitial 3D model of the USTA Billie Jean King National Tennis Center that gave viewers a reference point across the center's 30 courts.
THE OASIS PLATFORM
NOW AND IN THE FUTURE
SMT’s 37 years of experience developing next-level technology for the live sports industry has led to the creation of OASIS (Organization of Asynchronous Sports Information Subsystems), a powerful organizing philosophy centered around an extraordinary data management system.
OASIS as an organizing philosophy views the data landscape of a sports league in three (3) layers:
Level 0 All subsystems that create data or video
Level 1 The central hub that absorbs, collates, synchronizes, organizes, expands, and distributes
all Level 1 data via push and query APIs
Level 2 All subsystems that consume, present, or use the data
OASIS’ organizing philosophy defines a simple, intuitive, approach to a sports league’s data governance and data management but requires a highly disciplined, central authority to maintain the proper separation of the layers and to maintain functional independence between layers for a sports league to gain the full benefits of the OASIS organizing philosophy.
OASIS is agnostic as to whether there is a single vendor or multiple vendors supplying the various subsystems at Level 0 or Level 2. The OASIS organizing philosophy ensures all subsystem suppliers maintain functional independence, communicate clearly to others and receive the full benefit of their participation.
As a product, the OASIS Platform is a highly integrated, multi-venue, time-synchronized, multilevel, data/video management system that SMT architected, designed and created to provide professional sports leagues with a centrally controlled and league-controlled platform to organize, maintain, administer, and manage all phases of the league’s data creation, data distribution, data visualization, and data monetization.
VIRTUAL FANS, ADS & BRANDS
SMT’s latest virtual-insertion technology solution, V-FAB, is specifically designed to create, assemble and virtually insert a context-synchronized, visually pleasing atmosphere in real-time into the broadcast video of a sporting event. This proven solution has been used in many sports, including Roland Garros, WTA Monterrey and WTA Charleston, creating additional revenue-generating value for sponsors and advertisers. Clients who benefitted from this solution included:
MLS is Back Tournament
Fox Sports’ MLB broadcasts
NTT IndyCar Series
NHL Stanley Cup Playoffs and Finals
With SMT’s mobile production vans and our new production studios, SMT services are flexible and configurable to handle delivery from remote locations.
Our ROOSTER (Remote Optics Operator Staffing & Technology for Eliminating Risk) studios, located at our 3 U.S.-based divisions, have played a crucial role in 2020 broadcasts, providing virtual ads insertions for Roland Garros; detailed match statistics and serve speed services for U.S. Open; as well as remote scoring and scheduling for WTA and ATP events. SMT has also delivered remote broadcast services for other international events, such the Tour de France and the Olympics.
SMT’s mobile production vans deliver our same product and service suite with a minimal onsite footprint, reducing the need for our technicians and equipment to be housed in production trucks. Our mobile production vans offer the flexibility of a control room that can be configured for any sport.
ROOSTER System Overview
Events operated solely or in part from ROOSTER studios include:
U.S. Open Tennis Championships
Tour de France
Professional Fighters League
Triple Crown of horse racing
National Hockey League
SMT AND WHOOP
SMT LINE CALLING
Goal: Cost-effective turnkey solution – adaptable to stadium and outside courts
Fewer cameras, less cabling, quicker setup time
Minimize tournament requirement – less dependent on tournament
Consistent delivery from court to court
Status: University of North Florida Testing Lab
Court setup with SMT tracking cameras and operation center
Adjusting software filters and cameras configuration to meet ITF accuracy
Certification process in progress – Fall 2022
Note: SMT is developing our own VAR solution with FIFA certification in August. Once certified, SMT VAR will be adjusted to other sports including tennis.